Conformity Flashcards
What is conformity
A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people.
How many types of conformity are there?
Three
What are the three types of conformity?
Compliance, Identification , Internalisation
What is compliance
The most superficial level of conformity.
When people change their behaviour to match that of other people but don’t change their underlying beliefs and attitudes.
Temporary
What is identification?
We temporarily change our behaviour and beliefs to match others because we value something about that group.
What is Internalisation?
When we change both our behaviour and underlying beliefs and attitudes.
Deepest level of conformity
Permanent change
What was ASCH research into?
Conformity
When did ASCH research take place?
1951
What was the aim of ASCH’s study?
to see if conformity still occurred when there was an obvious answer to a simple task.
What was the sample involved in
123 male American undergraduates
How were the PPTs grouped in ASCH’s study?
Each real PPT was placed in a group with 5-7 confederates.
Briefly summarise ASCH’s procedure
- Each PPT grouped with 5-7 confederates
- Told it was a task of visual activity
- PPt had to identify which of the 3 lines matched the length of the standard line.
- In 12/18 trials the Confederates gave the same wrong answer
- The true PPTs answer was recorded
NSI
compliance
