conformity Flashcards
name 3 types of conformity
1) compliance
2) identification
3) internalisation
name 2 explanations of conformity
1) normative
2) informational
normative social influence (nsi)
need to be liked
informational social influence (isi)
need to be right
asch’s aim
find out the effect group pressure has on influencing an indevidual to conform
quick overview of Asch’s study
line comparison task- 12/18 had the wrong answer
findings of asch
75% gave the wrong answer at least once
asch’s variations x3
1) group size
2) task difficulty
3) unanimity
zimbardo
-stanford prison experiment
-conformity to social roles
evaluation of zimbardo
-highly controlled so has high internal validity
- lacks realism
- dispositional influences
- ethical concerns