Conformity Flashcards
Social Influence
When the behaviour of others can cause a person to change their behaviour.
Conformity
When the behaviour of an individual or an individual or a small group is influenced by a larger or dominant group.
3 types of conformity
Internalisation
Identification
Compliance
Internalisation
The deepest level of conformity. Hence, a person changes both their public behaviour and their personal beliefs.It is usually a long time change.
Identification
It is the middle level of conformity.Here a person changes their public behaviour(the way they act) but NOT their private beliefs. Changes are only while they are in the presence of of the group they are identifying with.Usually short term.
Compliance
The lowest level of conformity. Here a person changes their public behaviour(the way they act) but not their personal beliefs but not their personal beliefs.Usually short term.
Explanations of conformity-
Deutsch and Gerard(1955)
Informational conformity
Normative conformity
Informative conformity
When you agree with a group because you are unsure of a situation.
If some if uncertain about what behaviour to show or what belief to hold, they seek information.
This conformity could be shown in a new situation to a person. ∴ seek guidance.
Normative conformity
When you agree with a group because you have a need for social approval.
People prefer to gain approval rather than be rejected.
Mainly happens in strangers when someone may feel concerned about being rejected.
It is an emotional process.
Key research into Conformity-Asch(1955)
Aim
+A study to see wether people would confirm to a majority’s incorrect answer in an unambiguous task
Procedure
+Ps were asked to look at three lines and decide which line is equal to the standard line.
+Groups of 8(1Ps and 7 confederates)
+Ps were always last and second to last
+The answer was obvious and 12/18 Qs the Conf gave the incorrect answer.(Asch wanted to see if the ps stuck to their original answer or conform to the majority)
+Also had a control group(Ps judged the lines)
Results
+37% of Ps conformed
+75% conformed at least once.
Conclusion
Study showed normative conformity as majority of the participants conformed to the rest of the group in the trails.
Asch’s study evaluation
Lab experiment.
+good control of the over the variables.
+Minimises the effects of extraneous variables
+Could replicates the procedure due to standardised procedure . ∴ it has reliability
+Artificial setting with an artificial task so they were unlikely to show natural behaviour.∴ Low ecological validity and lacks mundane realism.
Sample diversity
+Asch only used male participants from the US.
+US is a individualist culture so Ps from a collectivist culture could have different results.
Ethical guidlines
+Ps were deceived as they thought the confederates were real Ps.
+However, the Ps were debriefed after the study.
Evaluation of Explanations of conformity
Strengths
1-There is research to support normative conformity By Asch
+The research showed that participants would conform to a group norm in a simple test simply bcz they do not want to be left out.
**This showed that people can show normative conformity when they are presented with a task that is unambiguous.
2-There is research to support Informational conformity by Jennes.
+It showed that participants would conform to a group norm to a group norm in a task where they had to guess how many jelly beans were in a jar.
+They changed their private answers to be closer to the group’s answer
+This showed informational conformity can be seen in tasks that are ambiguous.
Evaluation of Explanations of conformity
weaknesses
1-Many research in conformity was done in a lab setting
+Participants face artificial tasks such as guessing line lengths in labs. The procedure were not ‘life-like’
+So the findings might not generalise to real life.∴ using them to explain real-life situations might not be appropriate.
2- Informational and normative conformity are difficult to distinguish between and may actually work together.
+If someone has ally in a situation, they may reduce the pressure form the group(normative) or increase the information that the individual gets(Informational).
+∴ explanations for conformity may actually need to be used together rather than than separately.
3-There are individual differences in normative conformity
+some people have a greater need to bel liked than others; they are called nAffiliaters. They are more likely to conform bcz they have a greater need for social approval.
Variable affecting conformity
Group size
unanimity/Social support
Task difficulty
Confidence and expertise
Gender
Group size(Asch)
Having a bigger group size means that you are more likely to conform compared to having a smaller group size.
-Asch redone his study in 1956 with fewer confederates-
2C conformity 14%
3C conformity 32%
Unanimity/social support(Asch)
Asch completed his study with all confederates giving incorrect answers(unanimity)
having another person giving correct answer broke the unanimity making it easier for the Ps to give their own answer
conformity dropped from 37-5.5%
Task difficulty(Asch)
Asch made the lines more similar. Hence increasing the difficulty.
it increase conformity because people were more unsure of their answer.
Confidence and expertise(Asch)
Asch found that people who were more confident in their answer conformed less.