Conformity Flashcards
What is conformity?
A change in a persons behaviour or opinions as a result of real or imaged pressure from a person/group.
What was the procedure of Asch experiment?
123 American Males, line test (had to pick which line out of 3 matched the one given). P’s tested in groups of 6-8 and was always 2nd to last. All fake except one real- gave incorrect answers.
What were the variations of Asch experiment?
Group size, unanimity and task difficulty.
Baseline findings of Asch experiment?
The genuine participant agreed with confederates incorrect answer 36.8% of the time.
25% never gave a wrong answer, though.
Explain how group size affected Asch experiment?
Varied no. of confederates from 2-16. Conformity increased with group size but only to a point (too many is unbelievable).
Explain how unanimity affected Asch experiment?
Introduced confederate who disagreed with others.
Genuine participant conformed less in the condition with a dissenter.
Explain how Task difficulty affected Asch research?
Made the lines closer (so the task was more difficult).
Conformity increased.
What are some strengths of Asch research?
Controlled experiment.
Support from other studies for task difficulty (Lucas, 2006- hard and easy maths questions)
What are some weaknesses of Asch experiment?
Social desirability bias, ethical issues, artificial environment (low mundane realism), demand characteristics.
What are the three TYPES of conformity?
Internalisation, Identification and Compliance.
What is identification?
Acting in the same way as the group because you want to be a part of it (they have some characteristics you like).
What is internalisation?
A deep type of conformity where you take on the majority view because you accept it.
What is compliance?
A superficial type of conformity where you accept the view but you don’t internally believe it.
What are the two explanations for conformity?
Informational Social Influence, Normative Social Influence
What is Normative Social Influence?
The idea that people conform to a group for the need to be accepted and liked (social beings)