Conformity Flashcards

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1
Q

What is conformity?

A

Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group.

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2
Q

What is internalisation?

A

Internalisation is a type of conformity in which somebody conforms both publicly and privately, and it is the deepest form of conformity.

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3
Q

Give one example of internalisation.

A

If someone was to conform to the speed limit on a road, because they don’t want to hit somebody.

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4
Q

What is identification?

A

Identification is when someone conforms both publicly and privately in order to fit in with a group, however it is often just a temporary behavioural change.

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5
Q

Give one example of identification.

A

If someone was to stand to another country’s national anthem in a crowd in order to not look disrespectful, if they are not originally from that country.

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6
Q

What is compliance?

A

Compliance is when one conforms publicly, however privately they still disagree, and it is the shallowest form of conformity.

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7
Q

Give one example of compliance.

A

If someone was to cross the road with the rest of a crowd when the signal to cross isn’t on, when they feel uncomfortable about it.

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8
Q

Which two psychologists suggested the Two Process Theory?

A

Deutsch and Gerard.

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9
Q

What are the two main desires that make humans conform?

A

The desire to be liked and the desire to be right.

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10
Q

What is NSI and what does it stand for?

A

NSI is Normative Social Influence. It is the desire to be liked, and it often leads to compliance in unambiguous situations.

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11
Q

What is ISI and what does it stand for?

A

ISI is Informational Social Influence. It is the desire to be right, and it often leads to internalisation in ambiguous situations.

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12
Q

What does ambiguous mean?

A

Open to more than one interpretation.

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13
Q

What does unambiguous mean?

A

Not open to more than one interpretation.

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14
Q

Briefly explain Asch’s Line Judgement Experiment.

A

Real, naïve participants were placed alongside 7 confederates, who had agreed their answer in advance. The naïve participant sat second to last, and the 7 confederates deliberately gave incorrect answers before them.

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15
Q

Was Asch’s experiment ambiguous or unambiguous?

A

Unambiguous, because it was only really open to one interpretation.

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16
Q

What % of Asch’s questions were answered incorrectly?

A

74%

17
Q

What % of Asch’s participants gave at least one incorrect answer?

A

74%

18
Q

What % of Asch’s participants gave correct answer every time?

A

26%

19
Q

What % of Asch’s participants gave an incorrect answer every time?

A

5%

20
Q

Why did Asch’s participants conform?

A

Because they wanted to fit in with the group, because they were afraid of being ridiculed by the other participants for disagreeing.

21
Q

What were the 3 main variables in Asch’s experiment?

A

Group size, group unanimity, and task difficulty.

22
Q

Why was group size an important variable in Asch’s experiment?

A

As the majority group size increased, the rate of conformity also increased, but only up to a certain point (3 more people).

23
Q

Why was group unanimity an important variable in Asch’s experiment?

A

The presence of one confederate before the naïve participant decreased conformity by up to 80%.

24
Q

Why was task difficulty an important variable in Asch’s experiment?

A

As the task difficulty increased, so did the rate of conformity.