conformity Flashcards
what does social influence mean
people change their behaviour to fit the situation or who they’re with
what does conformity mean
when the behaviour of an individual or small group if influenced by a larger dominant group
what are the three types of conformity
internalisation
compliance
identification
what is internalisation
going along with the majority and believing their views
true change (conversion) of private views
become part of individuals value system
change is long term and permanent
what is compliance
going along with the majority even when you don’t share their views
conform publicly but privately disagree
done to appear ‘normal’
what is identification
conforming to what’s expected to fulfil a social role
adopts views publicly and privately to feel a sense of group membership
may only be temporary- not maintained once left the group
what type of social influence is internalisation associated with
informational
what type of social influence is compliance associated with
normative social influence
who tested the effects of informational social influence
sherif 1935
what was the aim of sheriffs experiment
researched if people are influenced by others when completing an ambiguous task
what type of experiment did sherif use
laboratory
what experimental design did sherif use
repeated measures design
what effect did sherif use
visual illusion and auto kinetic effect
what was sheriffs method
stationary spot of light in a dark room appears to move
participants told experimenter would move light
asked to estimate how far light had moved:
1) as individuals
2)in groups of three
3) retested as individuals
what was found in the first phase of sheriffs experiment
participants gave their own estimates (personal norms) which varied widely between participants
what was found in the second phase of sheriffs experiment
estimates converged and became more alike
what was found in sheriffs experiment when participants were retested
estimates were more like group estimates than their original guesses
what was the conclusion of sheriffs experiment
participants influenced by others answers and a group norm developed
estimates converged due to informational social influence as participants used information from others to help them
what was an advantage of sheriffs study being a lab experiment
strictly controlled variables
can establish cause and effect
method is also replicable
what was a disadvantage of sheriffs experiment being a lab experiment
artificial situation
lacks ecological validity
what was an ethical issue with sherrifs study
deception
participants told light was moving when it wasn’t
what was a limitation of sheriffs study
sample was limited
all participants were male
means results can’t be generalised to everyone
who conducted a study looking at the effects of normative social influence
Asch 1951
what was the aim of Asch’s study
to see ether people would conform to a majority’s incorrect answer in an unambiguous task (one where the answer is obvious)
what type of experiment was Aschs experiment
laboratory
what was the experimental design used in Aschs experiment
independent groups design
how were groups formed in Aschs study
participants put into groups of 8
each group had one real participant
real participants always answered last
what was the method used in Aschs experiment
had to say out loud which comparison like matched a standard line
each participant had 18 trials
on 12 (critical trials) confederates all gave wrong answer
there was also a control group where participants judged line lengths in isolation
in the control trials of Aschs experiment how often did participants give the wrong answer
0.7% of the time
in the critical trials of Aschs experiment how often did participants conform to majority and give the wrong answer
37% of the time
how many participants in Aschs experiment conformed at least once
75%
what was found in Aschs experiment when debriefing participants
participants said they didn’t really believe their answers but didn’t want to look different
what was the conclusion of Aschs experiment
control condition showed task was easy to get right
37% conformed to majority due to normative social influence
what is a strength of Aschs experiment
laboratory experiment
control over variables
minimises the effects of extraneous variables
can repeat the study
what is a limitation of Aschs study
laboratory experiment
not a natural situation
lacks ecological validity
anther they were right/wrong didn’t matter to participants, may have been less likely to conform if there were real life consequences
what are ethical issues with Aschs experiment
participants deceived and potentially embarrassed- could affect self confidence
what are the two type of factors that affect conformity
situational
dispositional
what are situational factors
due to the social situation a person is in