Conformity

Question 1

What is compliance?

Answer 1

Changing POV/ behaviour in public but not privately

Question 2

What is Identification?

Answer 2

Change opinions/behaviour publicly even if you disagree privately in order to fit in with the group

Question 3

What is internalisation?

Answer 3

Deepest level of conformity where a person both publicly and privately change their opinions/ behaviour

Question 4

What is Informational Social Influence (3)

Answer 4

• An explanation to conformity where we agree with opinions of the majority because we want to be right
• Cognitive process
• Leads to internalisation

Question 5

What is Normative Social Influence (3)

Answer 5

• An explanation to conformity where we agree as we want to be liked
• Emotional process
• Leads to compliance

Question 6

Evaluation: Research Support for ISI (3)

Answer 6

-Lucas et al asked students to answer math questions that were easy/difficult.
- There was more conformity to wrong answers when the questions were hard rather than the easier questions.
- Study shows that people conform when they are unsure and they look to other people in order to be right.

Question 7

Evaluation: ISI and NSI work together (4)

Answer 7

• Deutsch & Gerard two process approach is that behaviour is either due to NSI or ISI.
• But most of the time both processes are involved.
• Eg. Conformity is reduced when there is one other ppt in Asch experiment
• NSI and ISI power can be reduced.

Question 8

Individual differences in NSI (3)

Answer 8

• People who are less concerned about being liked are less affected by NSI than those who care about
  being liked.
• nAfilliators - people who have a greater need of for being in a relationship with others.
• People who are more likely to affiliate are more likely to conform.

Question 9

ASCHS RESEARCH- SEE TEXTBOOK

Question 10

Asch’s findings: (4)

Answer 10

• Naive ppts gave wrong answer 36.8% of the time
• 25% of ppts didn’t conform ap
• 75% did conform at least once
• When ppts were interviewed afterwards they said they conformed in fear of rejection.

Question 11

Asch’s variations (3)

Answer 11

• GROUP SIZE ( he wanted to know whether the size of the group would be more important than the agreement of the group)
• UNANIMITY ( he wanted to know if the presence of another non conforming person would affect the naive ppts conformity so he brought a confederate who disagreed with the others who gave right and wrong answers.
• TASK DIFFICULTY ( Asch made his line judging task more difficult by making the lines similar in length and found that levels of conformity increased after it became more difficult. This means that ISI plays a greater role as the task became harder and people felt the need to be right like others instead of being wrong using their own answer.) d

Question 12

EVALUATION: ASCH (3)

Answer 12

• LIMITED APPLICATION ( only men were tested so findings couldn’t be applied to women, the men were from the US which is an individualist culture where people are more concerned about themselves rather than their social group so this can’t be applied to men from other cultures)
• FINDINGS ONLY APPLIED TO CERTAIN SITUATIONS ( conformity was higher than usual as people had to answer out loud in front of strangers so they would conform more in fear of embarrassment)
• ETHICAL ISSUES (the naive ppts were deceived as they thought the other ppts were genuine when they were actually confederates who gave right and wrong answers)

Question 13

ZIMBARDO - see textbook

Question 14

ZIMBARDO- findings SEE TEXTBOOK

Question 15

ZIMBARDO- conclusion see textbook