Conformity Flashcards
who identified the 3 types of conformity?
kelman
what are the 3 types of conformity?
- compliance - short term behavioural change
- identification - temporary behaviour change
- internalisation - permanent behaviour change
What is normative pressure?
the majority influence
Who researched into normative influence?
Asch
What did Asch do in his study?
carried out a lab experiment
5 confederates
1 naive participant
Standard line vs A, B, and C
75% confirmed at least once
36.8% of responses were wrong
What is strength of Asch’s study?
• influential
• methodology - lab experiment to establish cause and effect, controlled environment, easy to replicate
What are the weaknesses of Asch’s study?
• mundane realism - is it similar to a real life situation?
• low in ecological validity
• artificiality
• a ‘child of its time’
• Perrin and Spencer - replication, 1970’s Uk, found only 1/396 people conformed
• gender bias - only men used
• cultural bias
What is informational pressure?
minority influence
Who researched into informational pressure?
Moscovici
What did Moscovici do in his study?
Lab experiment
36 slides of shades of blue
4 naïve participants
2 confederates
32% agreed as the minority at least once
What is the snowball effect?
happens when people start to talk and share with friends and family’s
minority becomes majority
What did Zimbardo do?
The Stanford prison study
Mock prison, male student volunteers
Screened and 24 most stable were selected and randomly assigned to be a guard or a prisoner and given the clothing of their role
Study was meant to last 2 weeks
Guards grew increasingly tyrannical and abusive towards prisoners
Unaware of being watched everyone still conformed forgetting it’s an experiment
Prisoners went on hunger strikes and had mental breakdowns - experiment had to stop on day 6
What is deindividuation?
when someone believes they cannot be personally identified, leading to impulsive, or deviant behaviour
