Conformity Flashcards
Social Influence
ways that people are affected by the real and imagined pressures of others
Conformity
tendency to change perceptions, opinions, and behavior in ways that are consistent with group norms
Why do people conform?
1) informational influence - people conform because they believe others are correct in their judgments
2) normative influence - people conform because they fear the consequences of appearing deviant
Types of Conformity
1) Private conformity - changes in both overt behavior and personal beliefs to match others
2) Public conformity - superficial change in overt behavior to match others
Descriptive vs Prescriptive Norms
Descriptive - observations of other’s behavior/ what’s prevalent
Prescriptive - (believing) others believe something ought to be done / something is good or bad