concerns

Question 1

consequences of fraud

Answer 1

1. undermines product category or supply chain.
2. Devalue a country’s exports.
3. Undermine consumer trust in food supply chains and regulatory systems.
4. Potential negative health benefits to consumers.

Question 2

Psychological issues in relation to fraud

Answer 2

• people place risk over benefits
• ethical concerns emerging as important determinant of consumer decision making = green consumerism
• scared truth is being hidden.

Question 3

Horsegate

Answer 3

against cultural norms, marfia recycling, criminal activity in the food chain.

Question 4

BSE mad cow disease

Answer 4

• disease spread from uk
• global business consequences
• need for traceability in the supply chain.
• failure to communicate

Question 5

sisters food group

Answer 5

mistreat and mislabelling of chicken

Question 6

pesticides

Answer 6

not safe
starting point of societal distrust
trust diminshed

Question 7

difference between consumers and professionals

Answer 7

consumers focus on percieved risk and professionals look at scientific ways to look at safety