Concepts v2 Flashcards
Profitability Ratio
- The level of profit in relation to money invested
- important for investors
Return on capital employed (ROCE)
Profit before tax / Capital Employed
- Provide sufficient return to shareholders
- attract new investors
- provide increase in reserves to match inflation
- allow business to grow
Return on shareholders capital
Profit before tax / shareholders capital
Shareholders capital = Share capital + returned profits
New Profit Margin
PBT (profit before tax) / Turnover * 100
Gross profit margin
Gross profit / Turnover * 100
Activity ratios
- Show how efficient a company is compared to others
Credit control
Average collection period = (Debtors / Credit Sales) * 365
Stock Control
- Days finished good stock = (Finished good stock / Annual cost of sales) * 365
- Days raw material stock = (Raw material stock / Annual cost of raw materials) * 365
Liquidity ratios
- Ensure company is able to meet short-term obligations from current assets (VAT, wages, trade creditors, etc)
Current ratio
Current assets (cash, debtors & stack) / current liabilities
- Ability of a business to meet its immediate liabilities
- Close to 1.1 is safe
- 1.2 -> 1.8 is good
Quick Ratio (acid test)
Cash + Debtors / Current liabilities
- Between 0.7 -> 1 is good
Interest cover
Profit before interest & tax / Interest Expense
- Shows how much profit can decrease before company can’t keep up its interest payments
- < 1 is a problem
- 1.5 necessary
- 3 is recommended
Gearing Ratio
Loans (long + short terms) / Share capital + retained profits
- Ratio of loans to equity
- 1:1 is about right
- Should be less than 3
- High gearing increases risks, but can increase profits for shareholders
Risk managment
- Size of impact
- Probability of occurrence
- Cost and availability of counter measures
Prioritising risk
Likely outcome = Probability of even * Consequences of event
Operational Risk
- Lack of skills
- Loss of assets
- Loss of earning power
- Suppliers fail to deliver to contract
- Product/service failures
- Production/delivery failure
Financial Risk
- Control system failure
- Shortage of cash
- Interest rate
- Fraud
Strategic Risk
- Business environment changes
- Technology changes
- Market Changes
- Lack of Skills
- Poor Market research
- Loss of IP
Hazards
- Health and safety issues
- Unplanned liabilities (injury)
- Environmental change
- Environmental impacts
Process of Risk Managment
- Identify Risk
- Evaluate Risk
- Select methods to manage risk
- Implement the decision
- Evaluate and review
Penetration Pricing
- Low prices selected to introduce a new product into the market or to increase market share
- Suitable for long life cycle mass market products
Market Skimming
- Firm charges the highest initial price that customers will pay.
- As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.
- Selected for high price low volume products
- Money needs to be made as soon as possible before a patent runs out
Predatory Pricing
- Products are sold at a low price to force rivals with lower resources to go out of business
Loss Leader
- Products sold below the cost price to attract people attention