Concepts of spoken language Flashcards
What is Brown & Levinson’s Politeness Theory
The use of positive and negative strategies to affect social interaction
Positive face
an image of yourself that will be perceived as positive by others
negative face
the desire to be autonomous and unconstrained
bald on record
when a person acts directly without concern for face needs
off record
makes use of implicatures such that the listener has to generate inferences about the speaker’s intended meaning.
Grice Maxims
quantity, quality, relevance, manner
quantity maxim
Make your contribution as informative as is required, but not more, or less, than is required.
Quality maxim
do not say that which you believe to be false or for which you lack adequate evidence
Relevance Maxim
communicators expect one another to be relevant in their verbal messages
manner maxim
be clear, brief, and orderly
