Concepts Flashcards
1
Q
Four C’s
A
Convenience
Cost to the user
Communication
Customer needs and wants
2
Q
Four P’s
A
Product
Price
Place
Promotion
3
Q
Porter’s 5 Forces
A
Competition in the industry Potential of new entrants into industry Power of suppliers Power of customers Threat of substitute products
4
Q
SWOT Analysis
A
Strengths
Weaknesses
Opportunities
Threats
5
Q
PESTEL Analysis
A
Political Economic Social Technological Environmental Legal
