CONCEPTS

Question 1

VALIDITY

Answer 1

data that is true and accurate to picture of what’s being studied

Question 2

RELIABILITY

Answer 2

using same method again and coming out with same outcome

Question 3

GENERALISATION

Answer 3

being able to generalise the research to a larger population

Question 4

REPRESENTATIVENESS

Answer 4

research sample reflecting characteristics of wider target population

Question 5

OBJECTIVELY

Answer 5

researcher being neutral and unbiased

Question 6

HAWTHORN EFFECT

Answer 6

changing behaviour because you know you are being researched

Question 7

POSITIVIST

Answer 7

scientific approach—> use quantitative data to find patterns and trends over time
macro sale

Question 8

INTERPRETIVIST

Answer 8

non scientific approach —> use qualitative data in research establish verstehen

Question 9

REALISM

Answer 9

combination of both positivism and interpretivism —> methodological pluralism

Question 10

QUALITATIVE

Answer 10

rich detailed data that comes in the form of letters and words to give in-depth understanding

Question 11

QUANTITATIVE

Answer 11

data in the form of numbers and statistics provide reliable dad

Question 12

VERSTEHEN

Answer 12

empathy with participants

Question 13

SUBJECTIVITY

Answer 13

researcher value and opinions are involved in research

Question 14

PLURALISM

Answer 14

using a rage of different methods to build up fuller picture of what’s being studied

Question 15

TRIANGULATION

Answer 15

different data sets are compared to check validity + reliability

Question 16

HYPOTHESIS

Question 17

CONTENT ANALYSIS

Question 18

STRATIFIED RANDOM SAMPLING

Question 19

SYSTEMATIC RANDOM SAMPLING

Question 20

QU