concepts Flashcards
What are the key differences between traditional and digital media?
Traditional media has a 1:1 or 1:many relationship with consumers, whereas digital media enables a 1:x or many:many interaction, allowing consumers to be both content creators and consumers.
What is the difference between bowling marketing and pinball marketing?
Bowling marketing is a traditional model where marketers craft a single message aimed at a target audience, while pinball marketing involves dynamic, co-created content that evolves through consumer interaction.
What is Convergence Culture?
Convergence Culture describes the blending of media content across multiple platforms, where stories, brands, and consumer experiences are spread and expanded across different formats.
What is Participatory Culture?
Participatory Culture is a shift from passive media consumption to active engagement, where audiences interact, create, and share content, though power remains unequally distributed.
What is Transmedia Storytelling?
Transmedia Storytelling is a narrative strategy where elements of a story are spread across multiple media platforms, each contributing uniquely to the overall experience.
What is the role of remediation in media?
Remediation is the representation of one medium within another, aiming to both enhance and erase traces of mediation in content delivery.
What is Postdigital Storytelling?
Postdigital Storytelling describes a world where digital and non-digital elements blend seamlessly, making the digital nearly invisible due to its ubiquity.
What are the five characteristics of Participatory Culture?
- Low barriers to artistic expression and civic engagement.
- Strong support for sharing creations.
- Informal mentorship among members.
- Members believe their contributions matter.
- Members feel socially connected.
What is a meme, and how does it function in media?
Memes are cultural artifacts that evolve through participation, reappropriation, and remixing, forming interwoven narratives that shape public discourse.
What is the Narrative Turn?
A shift where storytelling became a dominant mode of communication across various fields, influencing marketing, politics, and corporate communication.
Why did storytelling gain prominence in the 1990s?
It was recognized as a powerful tool beyond literature, affecting social sciences, corporate communication, and political discourse.
How is corporate storytelling used?
Companies use storytelling to create brand identities, engage audiences, and enhance consumer loyalty.
How does political storytelling function?
It constructs narratives that shape public perception and political identity, often through the creation of iconic figures.
What is Bowling Marketing?
A traditional marketing model where companies craft a precise message and aim it at consumers like a bowling ball striking pins.
What is Pinball Marketing?
A dynamic model where consumers co-create and share brand messages in a decentralized, interactive environment.
What defines a political icon?
A figure perceived as a symbol of moral purity and societal values, often willing to take personal risks for the greater good.
How did social media contribute to Greta Thunberg’s impact?
It amplified her message, helped organize global movements, and allowed her to maintain control over her narrative, independent of traditional media.
How has the internet changed media consumption?
It blurred the lines between producers and consumers, creating a participatory environment where content is co-created and shared.
What are the two main shifts introduced by the internet?
1) Breaking the division between content creators and consumers. 2) Enabling many-to-many communication instead of one-to-many (from old media).
What is participatory culture?
A culture where consumers actively participate in media creation, blurring the distinction between producers and audiences.
How does participatory culture differ from traditional media consumption?
It allows consumers to interact, remix, and contribute to media rather than passively consuming it.
What is Convergence Culture?
The merging of old and new media, where content flows across multiple platforms, driven by both corporations and consumers.
What are the different types of convergence?
Economic Convergence: Multiple products or services controlled by the same company.
Organic Convergence: Consumers using multiple media simultaneously.
Technological Convergence: Content moving across different media formats.
Global Convergence: Cultural influences spreading across a globalized media landscape.
What are the two forces driving media convergence?
Corporate-driven convergence: Companies shape consumer behavior by integrating content across platforms.
Consumer-driven convergence: Audiences demand more interactive and personalized media experiences.
What is Transmedia Storytelling?
A narrative strategy where a story unfolds across multiple media platforms, each contributing uniquely to the overall experience.
What is an example of Transmedia Storytelling?
The Matrix franchise, which expands its story through films, games, comics, and animated series.
What is Remediation?
The representation of one medium within another, such as newspapers incorporating digital elements or films referencing older media formats.
What is the Double Logic of Remediation?
The desire to both multiply media formats and erase mediation, making media feel seamless and immersive.
What does the term Postdigital mean?
It refers to a world where digital and non-digital experiences are seamlessly integrated and no longer viewed as separate.
How does postdigital storytelling function?
It hybridizes digital and non-digital elements, creating narratives that move fluidly across different formats.
What is Post-Photography?
The evolution of photography in the digital age, where images are widely accessible, edited, and shared beyond traditional photography’s constraints.
How does post-photography challenge traditional categories?
It questions the role of authenticity and originality in a world where digital images are constantly altered and circulated.
How does social media influence identity?
It encourages users to curate and perform their identities, balancing relatability with the need to stand out.
Do social media blur the boundaries between private and public life?
Yes, by making personal moments shareable and shaping online personas that may differ from real-life identities.
What are the five core dimensions of fandom?
A mode of reception.
Critical and interpretive practices.
A base for consumer activism.
A form of artistic production.
An alternative social community.
What characterizes a participatory fan culture?
Low barriers to artistic expression, strong community support, and mentorship among members.
What is the difference between memes and memetic media?
Memes: Individual viral images, videos, or texts.
Memetic Media: A broader participatory culture where users remix, share, and collectively shape digital content.
Why are memes considered a form of participatory culture?
They rely on reappropriation, intertextuality, and collective engagement to evolve and spread across digital spaces.
What are the pros and cons of the narrative turn?
Pros:
- Stories help us remember information (they engage emotions and make lessons stick).
- They help communities and individuals make sense of the world.
- They create empathy and shared understanding.
Cons
- They can be used to manipulate or spread misinformation
- Overexposure to stories in politics or advertising may weaken critical thinking.
- Facts can get lost if stories focus too heavily on emotional appeal instead of truth.
In which fields can the narrative turn be applied?
Politics (e.g., rallying people, shaping public opinion)
Marketing and business (e.g., branding and advertising)
Legal practice (e.g., trials using different “versions” of facts)
Activism and journalism (e.g., attracting attention to issues)
How is transmedia storytelling related to the evolution of digital technologies?
As digital technologies evolved, they made it easier for creators and fans to interact and shape stories through online comments or fan-made content. For example, a movie may have a companion comic and a mobile game, each revealing different parts of the fictional world, and together they keep audiences more engaged by allowing feedback and participation
Types of remediation
Immediacy: refers to the desire for media to feel as if it directly connects us to what it represents, without being aware of the medium itself
Hypermediacy: refers to an overabundance of media that draws attention to the medium itself. The coexisting of different media or the abundance of one. Photocollage are exemples
What is Post-truth?
Is a term that explains how objective facts have less influence on public opinion than appeals to emotion and personal belief
How can you define influencers in digital culture?
halfway between a celebrity and PR. Extension of celebrity culture in the everyday life.
What is the story points influencers use on their narrative and for what?
Story points are when influencers occasionally bring bad moments to make it more real. Influencers need to be real but also need to be relatable, that people can look up to and desire to be similar.
How is storytelling being used on political contexts?
Storytelling has been taking the place of ideology, doing an interpretation of a character in front of the electors.
What is media literacy?
Not everyone has the same ability to comprehend digital media
