Concentrated Markets Flashcards

1
Q

What are the pros and cons of monopolies?

A

PROS:
•economics of scale
•dynamic efficiency which can reduce price in long run

CONS:
•higher prices to consumers
•lower quality products

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2
Q

What is a natural monopoly?

A

=because of resources they are monopolies
•high capital costs to set up
•MES high as econ of scale do not diminish

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3
Q

What is price discrimination and what are the conditions needed?

A

=the action of selling the same produce at diff prices to diff buyers, in order to max sales and profits

  • market power
  • no resale of goods
  • segregate market between consumers+diff elasticities

3rd degree= consumer group (age, time of purchase)
2nd= quantity (bulk buy, 2 for 1)
1st= perfect price discrimination (haggling)

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4
Q

What’s the 1st degree graph?

A
  • axis= price and quantity
  • ATC
  • MC
  • MR=AR no consumer surplus as every consumer is paying their own price
  • lots of P1, Q1 and P2, Q2 etc
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5
Q

What are the pros and cons of price discrimination?

A
PROS:
•increases economic profit 
•dynamic efficiency
•can provide cheaper goods/services 
•provide a good/service where none was available 

CONS:
•Loss of consumer welfare
•inequitable (unfair)

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6
Q

What is the monopoly graph?

What is the monopoly market?

A
  • axis= price and quantity
  • AR (D) to the right of MR
  • MC tick
  • barriers to entry= patents, nationalisation, dominance of resources
  • greater profit margins to expand advertising
  • original products which involve expensive capital equipment (natural)
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7
Q

What is the definition of an oligopoly?

A

An industry shared by a small number of firms, limiting competition.
In the UK it is a 5 firm concentration ratio of more than 50%.

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8
Q

What is the kinked demand curve?

What is the theory?

A
  • axis of price and quantity
  • elastic and then inelastic A
  • parallel MR
  • MC at 2 points of discontinuity
  • if a firm charges higher (elastic) consumers will go to rivals; if firm charges lower (inelastic) rivals will follow
  • “sticky price” at point A
  • discontinuity of MR between B and C= can have MC at any point+won’t effect revenue as MR=MC prof max.
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9
Q

What is collusion?

A

Where firms act like a monopoly and want to remove uncertainty by agreeing on price or output.

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10
Q

What is formal collusion?

What is informal collusion?

A

Formal= where an agreement exists between key firms in industry about price and output (illegal)
-VW refused to supply dealerships that didn’t sell to agreed price

Informal= one firms acts as a price leader who signals change to other firms in cartel
Usually dominant firm, barometric is when smaller firm is leader
Tacit is following the industry norm

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11
Q

What is a cartel?

A

A group of companies colluding to isolate from other suppliers creating high entry barriers with the aim of joint profit max.
Firm can only make individual profits if it defects

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12
Q

What is transfer pricing?

What is cost-plus pricing?

A

Transfer= large multi national companies can alter costs+prices to gain from diff tax levels in diff countries

Cost-plus= firm calculates AC of producing a given level of output

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13
Q

What is game theory?

Nash equilibrium?

A
=analysis of how game players react to changing circumstances and plan their response
Players= firms 
Game= market 
Strategies= change in price/output 
Payoff= profits 

Nash E.= optimal outcome of a game is one where no player has an incentive to deviate from his or her chosen strategy

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14
Q

What is zero sum game?

A

Where a gain by one player is matched by a loss by another firm.

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15
Q

What is the prisoners dilemma?

A

=to obey cartel agreement (reduce output to monopoly level) or cheat and over produce.

(to confess and get immunity or not)

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16
Q

What are the pros and cons of cartels?

A

PROS:
•price stability
•minimal advertising and marketing costs

CONS:
•higher prices for consumers
•lack of transparency

17
Q

What is a contestable market?

What are the key conditions?

A

=low barriers to entry and exit so new suppliers can provide fresh competition to established businesses.

  • absence of sunk costs
  • access to technology
  • low consumer loyalty
  • size of entry and exit barriers
18
Q

What are the 3 main conditions for market contestability?

A
  1. Perfect info and suppliers to make use of best available technology
  2. Freedom to enter+advertise
  3. Absence of sunk costs (irrecoverable costs if firm closes or leaves market)
19
Q

What is hit and run entry?

A

Short run entry into a contestable market seeking to take available monopoly profits and then leave.

  • possible when low entry+exit barriers
  • when existing firms charging high prices relative to costs
20
Q

What is the graph for consumer and producer surplus?

A

•price and quantity axis
•demand and supply X shaped curves
•consumer above (C first in alphabet)
producer below

21
Q

What is deadweight loss?

A

=reduction in consumer and producer surplus as monopoly restricts output, loss of economic welfare

Triangle between MR=MC, AR continuing from ^ and MC=AR

22
Q

What are policies used by the competition commission to control monopolies and mergers resulting in potential monopolies?

A
  • break up
  • price controls
  • taxes on excess profits (windfall)
  • nationalisation
  • privatisation
  • deregulation
23
Q

Why may a firm choose to price discriminate?

A
  • increase economic profit
  • spread fixed costs
  • gain economies of scale
24
Q

What are the numbers that determine PED?

A

0 is PERFECTLY INELASTIC
1 is elastic

Always negative numbers

25
Q

What is included in interdependence?

A
=firms cannot act independently due to the small number of competitors 
•game theory
•prisoners dilemma
•"sticky prices"
•collusions
•barriers to entry
26
Q

What are the different types of barriers to entry?

A

Natural=
•high fixed costs
•ownership of scarce resources
•economies of scale already exploited by incumbent firms

Artificial=
•predatory pricing
•superior knowledge of incumbent firms
•strong branding+loyalty schemes
•vertical integration
27
Q

How do oligopolies compete with pricing strategies?

A
  • predatory pricing
  • collusion
  • cost-plus pricing= working out average costs+then adding a mark-up price
28
Q

How do oligopolies compete using non-price strategies?

A
  • extending sales by adding guarantees+discounts for next purchase etc
  • spending on advertisement+sponsorship (e.g football premiership sponsored by Barclays)
  • sales promotion (e.g BOGOF)
  • loyalty schemes