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Reviewers :D > CONBEH > Flashcards

CONBEH Flashcards

1
Q

CONSUMER BEHAVIOR

A

Actions, decisions and processes that individuals go through when they
purchase a good or service

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2
Q

BASIC CONSUMPTION PROCESS

A
  1. Marketing Strategy
  2. Business Strategy
  3. Public Policy
  4. Social Issues
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3
Q

FACTORS AFFECTING CONSUMER BEHAVIOR

A

Packaging
Peers / Peer Pressure
Marketing / Trend (ex. TikTok or Social Media products)

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4
Q

3 HOWS

A
  1. How to stand out
  2. How to create better products
  3. How to be responsible
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5
Q

PUBLIC POLICY

A
  1. Consumer Safety
  2. Encouraging Good Habits
  3. Caring for the Planet
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6
Q

SOCIAL ISSUES

A
  1. Overbuying and waste
  2. Health problems
  3. Fairness and Representation
  4. Online Privacy
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7
Q

RELATIONSHIP OF CONSUMER BEHAVIOR WITH OTHER FIELDS OF STUDY

A
  1. Social Psychology
  2. Psychology
  3. Sociology
  4. Anthropology
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8
Q

SOCIAL PSYCHOLOGY

A
  1. Reciprocity
  2. Attitude
  3. Environment effect
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9
Q

ECONOMIC FACTORS THAT INFLUENCE CONSUMER CHOICES

A
  1. Income
  2. Price Sensitivity
  3. Economic Environmen
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10
Q
A
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Reviewers :D (9 decks)

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