coms midterm Flashcards
who invented media ecology
Marshall McLuhan and Neil Postman
what does media ecology study
Media ecology studies how media affects peoples perception of the world
when was the telegraph invented
1840
who and when invented radio
Gugielmo Marconi in 1895
what is Psychoacoustics
the study of sound perception
What is transmission model(or linear)
A to b model straight to the reader needle or bullet
What is Interactional model(or convergence)
communication is not only one way. Key concepts for the interactional model => roles => Less message based there is dynamic between sender and receiver => feedback loops =>physical and psychological context
what is Transactional model
more than messages just exganged. Creation of reality. Communication with the intent to create relationships, form alliances, create communities.
what is Laswells model
this model asks a series of questions . Who? Says what? In which channel? To whom? With what effect?
what is Shannon and Weaver model of communication
Message goes through transmitter(encoder) through channel to receiver(decoder), noise can interfere with the transmitting
what is Berlo’s model
a sender delivering a message through a platform to a recipient. involves encoding, message, channel, decoding
what is Osgood and Schramm model
they proposed that communication is circular rather that linear
what is Westly and McClean model
also circular but included gatekeepers that can edit the message
what is schemata
schemata is a rigid structure of thinking and interpreting based on our past experiences and background
Barlunds model
A transactional model that says that we produce meaning in response to internal and external cues
what is Self comparison theory of Leon Festinger
we are unable to self-judge our opinions and abilities accurately and instead rely on comparing ourselves to other people to form an evaluation.
what is self-discrepancy theory
individuals compare their “actual” self to internalized standards or the “ideal/ought self”
what is Social judgment theory
the way we form opinions and thoughts on certain issues depends on three main factors: our anchor, other alternatives, and ego-involvement
what is two step flow
Message from media to influencers and from them to the audience
Audience aka Reception theory by Stewart Hall
the message is not simply passively accepted by the audience, but is interpreted the meanings of the text based on their individual cultural background and life experiences. Has three readings: dominant, negotiated, and oppositional.
Symbolic interaction by George mead
humans’ particular use of shared language to create common symbols and meanings
Herbert Blumer’s theory
The three tenants of symbolic interaction of Blumer
Actions depend on meaning
Different people assign different meaning based on social interaction
Assigned meaning is not permanent
what is Media consumer culture
Consumer culture are the shared experiences, symbols and norms that evolve in markets for consumer products.
