Comprehensive Exam Flashcards
A revenue management approach used to maximize the sales of perishable inventories by controlled prices and capacity
Yield Management
A casino Employee who provides a personal service link between the casino and premium players
CAsino Host
A progressive behavior disorder in which an individual has a uncontrollable urge to gamble.
Compulsive Gambler
A marketing acronym for Attention, interest, desire and action. It describes the functions that advertising need to obtain: get attention, gain interest, and create desire to cause action.
AIDA
A strategic marketing process to coordinate seller initiated efforts to set up channels of information and persuasion to sell services or to promote an idea.
Promotion
The process of attempting to reach the market directly through such media as mail or telephone.
Direct Marketing
Develops interactive communication with the casino’s best customers.
Direct Marketing
Once the person makes the decision, there is a post-purchase evaluation where the person asks himself/herself whether it was the right decision
Cognitive Dissonance
A process that has adopted the usage-rate segmentation and grouped travel markets based on either the length of stay or the volume of trip expenditures.
Volume Segmentation
A large, easily identifiable, and accessible group of people who have common interest so that a company can sell to them.
Target Market
Revenue / Costs of Goods X 100
ROI
Actual / Theoretical Win - Cost of Goods
Player Profitability
Player Theoretical X Reinvestment %
Offer Value
Cost of Benefits / Theoretical Win X 100
Player Reinvestment Percentage
The concept of Lifetime Average Worth Posits
A player’s value to the casino will always be greater when viewed over a longer period of time.
Wager X Decisions
Handle
Coin In (Coin Out + Jackpots)
Actual Win (Slots)
A theory that in order to enjoy an edge over the house, players need a game that has an even, or negative edge to the house, or a game with extremely small margins and the ability to add benefits to change the edge to a positive.
Advantage Play
1 / (# of Points earned Per $1 of Coin-In)(# of POints required to Redeem $1 of Value) X 100
Percentage of Coin In
Actual Win (Table Games)
(Beginning Bank + Buy Ins) - (Ending Bank + Credits)
True or False: In Slot Machines, coin in and drop are the same.
False
Which of the following are types of gaming facilities operated in the US?
All of the Above
True or False: The general rule for the IRS reporting of slot jackpots is the a slot jackpot that meets or exceeds $750.00 must be reported to the IRS on the form W-2G.
False
Personnel from the Cage, Vault, Count Team, Casino Credit, and Revenue Audit Departments should be managed by:
Director of Finance or other senior Accounting/Finance position