Component 1 Music Video Contexts - Formation by Beyonce Flashcards

1
Q

Product Context

Release date

Formation

A

Feb 6th 2016

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2
Q

Product Context

Music video’s director

Formation

A

Melina Matsoukas

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3
Q

Product Context

Music Video release + premiere

Formation

A

With the song
Premiered on same day as song

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4
Q

Product Context

Where the music video premiered

Formation

A

Beyonce’s official Youtube Account

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5
Q

Product Context

Formation: planned or surprise release?

Formation

A

Surpise

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6
Q

Product Context

Formation was Beyonce’s first in how long?

Formation

A

14 months

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7
Q

Product Context

Album Formation came from

Formation

A

Lemonade
sixth studio album

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8
Q

Product Context

Where song was exclusively available on

Formation

A

Music streaming service ‘Tidal’
Beyonce’s YouTube Channel

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9
Q

Economic Context

Formation’s number of awards from MTV Video Music Awards and example

Formation

A

Six, including Video of The Year

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10
Q

Formation’s award from Grammy’s

A

Best Music Video

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11
Q

Economic Context

Lemonade debut place on the Billboard chart in May 2016

Formation

A

number 10

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12
Q

Economic Context

Place Formation first debuted and rose to on UK Singles Chart

Formation

A

debuted number 31
rose to number 17

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13
Q

Economic Context

Place Formation debuted on UK R&B Singles chart

Formation

A

number 8

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14
Q

Economic Context

When did Beyonce perform Formation at half-time during the Super Bowl?

Formation

A

The day after the release of the song

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15
Q

Economic Context

How many viewers did Beyonce’s performance at the Super Bowl?

Formation

A

100 million

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16
Q

Economic Context

What did Beyonce announce immediately following her Super Bowl performance?

Formation

A

The Formation World Tour

17
Q

Political Context

What is the video setting/location

Formation

A

Backdrop of the flooding in New Orleans following Hurrican Katrina

18
Q

Political Context

What was the location of the music video a symbol of

Formation

A

Economic and racial inequalities in the US

19
Q

Political Context

What does the video make many references to

Formation

A

Current racism and civil rights campaigns

20
Q

Political Context

Example of a current racism and civil rights campaign referenced in the video and evidence

Formation

A

Black Lives Matter
Slogan “stop shooting us”
Other references to killings of young African American men by police

21
Q

Political Context

Matsoukas called the video…

Formation

A

…“an anthem of female and black empowerment”

22
Q

Political Contexts

What historical parallels does the video draw and an example?

Formation

A

references to racism and slavery, including Martin Luther King Jr.

23
Q

Politcal Context

What did the Super Bowl performance reflect and what in particular?

Formation

A

New-style protests against racial discrimination
- Black Lives Matter Movement

24
Q

Political Context

Why was the appearance on the Super Bowl controversial?

Formation

A

It referenced the 50th anniversary of the Black Panther Party and the NFL forbids political statements in its performances

25
Q

Political Context

What costumes did the dancers perform in for the Super Bowl performance?

A

Black Panther berets

26
Q

Political Contexts

What gestures did the dancers perform in the Super Bowl?

Formation

A

Black power salutes

27
Q

Political Context

What formation did the dancers arrange themselves in and what did it stand for in the Super Bowl?

Formation

A

The letter ‘X’

28
Q

Political Contexts

What did the dancers show during the Super Bown half-time performance?

Formation

A

A homemade sign (said to be unscripted), demanding “Justice for Mario Woods”, the victim of a San Francisco police shooting whose case has been a BLM rallying point