Component 1 Music Video Contexts - Formation by Beyonce Flashcards
Product Context
Release date
Formation
Feb 6th 2016
Product Context
Music video’s director
Formation
Melina Matsoukas
Product Context
Music Video release + premiere
Formation
With the song
Premiered on same day as song
Product Context
Where the music video premiered
Formation
Beyonce’s official Youtube Account
Product Context
Formation: planned or surprise release?
Formation
Surpise
Product Context
Formation was Beyonce’s first in how long?
Formation
14 months
Product Context
Album Formation came from
Formation
Lemonade
sixth studio album
Product Context
Where song was exclusively available on
Formation
Music streaming service ‘Tidal’
Beyonce’s YouTube Channel
Economic Context
Formation’s number of awards from MTV Video Music Awards and example
Formation
Six, including Video of The Year
Formation’s award from Grammy’s
Best Music Video
Economic Context
Lemonade debut place on the Billboard chart in May 2016
Formation
number 10
Economic Context
Place Formation first debuted and rose to on UK Singles Chart
Formation
debuted number 31
rose to number 17
Economic Context
Place Formation debuted on UK R&B Singles chart
Formation
number 8
Economic Context
When did Beyonce perform Formation at half-time during the Super Bowl?
Formation
The day after the release of the song
Economic Context
How many viewers did Beyonce’s performance at the Super Bowl?
Formation
100 million
Economic Context
What did Beyonce announce immediately following her Super Bowl performance?
Formation
The Formation World Tour
Political Context
What is the video setting/location
Formation
Backdrop of the flooding in New Orleans following Hurrican Katrina
Political Context
What was the location of the music video a symbol of
Formation
Economic and racial inequalities in the US
Political Context
What does the video make many references to
Formation
Current racism and civil rights campaigns
Political Context
Example of a current racism and civil rights campaign referenced in the video and evidence
Formation
Black Lives Matter
Slogan “stop shooting us”
Other references to killings of young African American men by police
Political Context
Matsoukas called the video…
Formation
…“an anthem of female and black empowerment”
Political Contexts
What historical parallels does the video draw and an example?
Formation
references to racism and slavery, including Martin Luther King Jr.
Politcal Context
What did the Super Bowl performance reflect and what in particular?
Formation
New-style protests against racial discrimination
- Black Lives Matter Movement
Political Context
Why was the appearance on the Super Bowl controversial?
Formation
It referenced the 50th anniversary of the Black Panther Party and the NFL forbids political statements in its performances
Political Context
What costumes did the dancers perform in for the Super Bowl performance?
Black Panther berets
Political Contexts
What gestures did the dancers perform in the Super Bowl?
Formation
Black power salutes
Political Context
What formation did the dancers arrange themselves in and what did it stand for in the Super Bowl?
Formation
The letter ‘X’
Political Contexts
What did the dancers show during the Super Bown half-time performance?
Formation
A homemade sign (said to be unscripted), demanding “Justice for Mario Woods”, the victim of a San Francisco police shooting whose case has been a BLM rallying point
