Competition and market structures (ME 8.5) Flashcards
primary aim/goal of businesses
maximize profit: can motivate companies to eliminate competition, increase prices and lower quality of products.
what is a market?
any structure that allows buyers and sellers to exchange any type of goods, services and inoformation
transaction
exchange of goods and services with or without money
what is a competition?
- striving against others to reach an objective
4 types of competition (just list, no need definition of each)
Perfect competition:
pure competition
Imperfect Competition:
Monopolistic Competition
Oligopoly
Monopoly
why does the government attempt to maintain competition?
ensure low prices and high quality of products
what laws are in place to ensure fair competition in a market?
Antitrust laws are in place to stop monopoly power from disrupting fair competition in a market
number of firms/ firms’ influence of price levels for the 4 types of competition
Perfect competition:
- large number of firms
- low influence of price levels from each firm
monopolistic competition:
- medium to high number of firms
- medium to low influence of price levels
oligopoly:
- medium to low number of firms
- medium to high amount of firm’s influence of price levels
monopoly:
- low number of firms
- high amount of firm’s influence of price levels
Describe pure/ perfect competition
- Doesn’t really exist (theoretical)
- Large number of buyers and sellers
- Identical product
- Well informed buyers and sellers
- causing more competition
Products slightly different=
imperfect competition
Describe monopolistic competition
- well informed buyers and sellers
- slightly different products
- e.g. whopper, big mac
- use non-price competition, e.g. advertising, giveaways, other promotions
Describe oligopoly.
- a few very large sellers dominate the industry
- collusion occurs (secret agreement or cooperation)
- sometimes engage in price wars: businesses compete against each other by repeatedly lowering their prices in an attempt to gain market share and drive out competitors
- medium level of competition
- e.g. coca cola company, nestle, general motors
Describe a monopoly.
- only one seller of a particular product
- very few monopolies
- many regulations limit them. are illegal
- one seller dominates with at least 75%
- very little/ no competition
Different types of monopolies.
- natural monopoly
- government monopoly
- technological monopoly
- antitrust exemption monopoly
- geographic monopoly
briefly explain what results in a natural monopoly.
exists as a result of the high startup costs for infrastructure or materials. They appear in industries that require unique raw materials, technology or equipment. The market cant handle competition in this product and it is inefficient to have failure.