Competition Flashcards

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1
Q

the market leader

A

player with the biggest market share

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2
Q

the market challenger

A

the second-biggest company in the industry

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3
Q

market followers

A

all the other companies

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4
Q

market niche

A

segment of larger market but addresses some specific need of customers

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5
Q

market segmentation

A

a subset of markets (can be based on demographics, needs, priorities)

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6
Q

differentiated

A

zroznicowany

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7
Q

address

A

tackle

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8
Q

attorney

A

lawyer

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9
Q

cluster

A

a group of similar things (e.g. comapnies) situated close together

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10
Q

entrepreneur

A

a person that starts their own business, especially when this involves taking risk

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11
Q

headhunter

A

a recruiter of important personnel for companies

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12
Q

patent

A

the official legal right to make or sell an invention for a particular number of years

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13
Q

patent deterners

A

odstraszacze patentowe

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14
Q

economic cluster

A

economic special zones (ESZ)

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15
Q

to retain subscribers

A

to keep or continue to have

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16
Q

to crack a code

A

to discover a solution

17
Q

a premise

A

an idea or theory on which a statement or action is based