Competition Flashcards
the market leader
player with the biggest market share
the market challenger
the second-biggest company in the industry
market followers
all the other companies
market niche
segment of larger market but addresses some specific need of customers
market segmentation
a subset of markets (can be based on demographics, needs, priorities)
differentiated
zroznicowany
address
tackle
attorney
lawyer
cluster
a group of similar things (e.g. comapnies) situated close together
entrepreneur
a person that starts their own business, especially when this involves taking risk
headhunter
a recruiter of important personnel for companies
patent
the official legal right to make or sell an invention for a particular number of years
patent deterners
odstraszacze patentowe
economic cluster
economic special zones (ESZ)
to retain subscribers
to keep or continue to have