Company & Market Questions

Question 1

Company Questions

Answer 1

REVENUES & PROFITS FOR THE LAST 3 YEARS?

CUSTOMER SEGMENTATIONS
CHARACTERISTICS?
CHANGING NEEDS?
PROFITS BY SEGMENT?

PRODUCT MIX
COSTS, MARGINS?
DIFFERENTIATION?
MARKET SHARE?

PRODUCTION CAPABILITIES / CAPACITY?

BRAND?

DISTRIBUTION CHANNELS?

WCS?

Question 2

Market Questions

Answer 2

• MARKET SIZE, GROWTH RATE AND TRENDS?
• LIFECYCLE?
• INDUSTRY DRIVERS?
• CUSTOMER SEGMENTATION(S)?
• MARGINS?
• INDUSTRY CHANGES?
• DISTRIBUTION CHANNELS?
• MAJOR PLAYERS & MARKET SHARE?
• PRODUCT DIFFERENTIATION?
• BARRIERS TO ENTRY / EXIT?