Company History Flashcards
1
Q
History 1930s
A
- Started in 1932
- McGee Airways and Star Air Service merged in 1934 to become largest airline in Alaska with 22 aircraft
- No schedules, flew when the planes were full
- 1937 became Star Air Lines
2
Q
History 1940s
A
- 1943 Star Air Lines purchased 4 other airlines
- 1944 Alaska Airlines name was born
- Late 40s charter operations overshadowed scheduled service, largest charter operator in the world
3
Q
History 1950s
A
- Purchased 2 more small Alaskan carriers
- Stopped all charter service
- 1951 received authority to fly from Anchorage/Fairbanks to Seattle/Portland
- 1957 Charlie Willis WWII pilot became CEO
4
Q
History 1960s
A
- Did charter to Russia
- Flew Lockheed Hercules hauling drilling rigs
- B727 joined the flight
- Merged with another two airlines
5
Q
History 1970s
A
- 1972 Ron Cosgrave CEO, righted financially unstable airline and turned it around
- 1979 Bruce Kennedy CEO
- At the end had 10 aircraft and served 10 cities in Alaska and Seattle
6
Q
History 1980s
A
- Consistant growth thought out the 80s
- 1985 Alaska Air Group was formed
- 1986 Horizon Air was acquired
7
Q
History 1990s
A
-Motto “for the same price, you just get more” and unmatched market presence on the West Coast added to record pax traffic and profitability
8
Q
History 2000s
A
- Expansion across the Lower 48 states and Hawaii
- Fleet transition to all 737s
9
Q
History 2010s
A
-Refocused efforts to technological innovation, customer-first thinking and customer communication via social media
