Company Flashcards
Dyson introi
Dyson Ltd is a British technology company that designs and manufactures heaters, bladeless fans, hand dryers and vacuum cleaners. It was founded in 1978 by James Dyson
Employees - 13000
Value - 14 billion
Dyson pestle political
Overall being in local market political laws been easy
Covid impact, increase tax could mean less sales
Brexit means high trade traffis
Dyson pestle economic
Inflation in Uk expected to raise decreased sales
Dyson pestle social
Dyson needs to understand customer lifestyle
Hot countries will use a lot fan’s ie Dubai or southern America
Uk mostly blow dryers
Dyson pestle technology
It’s invests a lot of money for research
All about innovation
Must adapt to keeps sales high
Spent 3.6 billion on research
Dyson pestle environmental
They invest in sustainable production
Dyson pestle legal
Must follow laws of different countries
Employment laws
Patent because they invent new technologies
Dyson 5 porters competition
High because so many companies provide similar products tti floor care beats Dyson for top spot
Dyson 5 porters buyer power
Medium - customers can choose either high end Dyson or low end tescos own Henry, Dyson innovations keep it ahead because you can’t get it anywhere else
Dyson 5 porters supplier
Low - many companies around the world supply parts
Dyson 5 porters threat of new
Low - innovation is required to be successful can’t do same thing as everyone else
Dyson 5 porters threat of substitution
High - households are constantly changing, puts pressure on innovation to keep ahead new technologies replace old technologies very quickly now
