comp1 A: news & online media

Question 1

media language

Answer 1

how the media through their forms, codes, conventions and techniques communicate meaning

Question 2

media representation

Answer 2

how things such as gender, age and ethnicity are represented in media

Question 3

media industries

Answer 3

companies and institutions that produce media such as disney

Question 4

media audiences

Answer 4

recipients of the media produced by media industries, audiences are categorised by the industries to better meet their expectations, needs and desires

Question 5

digital convergence

Answer 5

different devices such as calculators and mp3 players become obsolete by merging into one device such as a phone

Question 6

intertextuality

Answer 6

one piece of media influences another piece of media

Question 7

historical context

Answer 7

the era a piece of media is made and how this impacts it

Question 8

political context

Answer 8

daily mail is conservative
the guardian claims to be impartial but leans towards labour

Question 9

persuasive language

Answer 9

use of language to convince or change someone’s viewpoint

Question 10

scientific/statistical claim

Answer 10

use of facts and figures to provide evidence and put confidence in people of the products efficacy

Question 11

unfinished comparison/claim

Answer 11

claim with no evidence to back it up

Question 12

humour

Answer 12

elements of comedy and jokes so it’s more memorable

Question 13

beauty appeal

Answer 13

conventionally attractive people used in media to sell the product

Question 14

lifestyle

Answer 14

certain aimed at people living certain ways of life eg: car ads to adults with an income

Question 15

escape

Answer 15

get away from normality eg: summer holiday ads at christmas

Question 16

celebrity endorsement

Answer 16

celebrity feature/brand face to add a recognisable figure many are interested in

Question 17

fear

Answer 17

fear mongering to scare people into compliance

Question 18

codes and conventions of a print advert

Answer 18

framing, body language, facial expression, locations, costumes, props, typography, address of written consent to audience

Question 19

seductive genre

Answer 19

people with conventionally attractive appearance used in media

Question 20

modern genre

Answer 20

very relevant, up to date and timely

Question 21

humorous genre

Answer 21

parody, comedy element

Question 22

controversial genre

Answer 22

sparks engagement and debate, discussion of it

Question 23

pastiche genre

Answer 23

parody, mocking something

Question 24

psa genre

Answer 24

raise awareness about important, relevant issues

Question 25

connotation

Answer 25

the idea/feeling a piece of media invokes for a person in addition to its literal meaning

Question 26

denotation

Answer 26

literal/primary meaning of a piece of media

Question 27

viewpoint

Answer 27

your opinion on the way something is presented, your perspective

Question 28

ideologies

Answer 28

set of belief characteristics of a social group or individual. ways of thinking and how we interpret the world and been programmed to think about things eg: stereotypes