Comp 1 - Strategic Planning Flashcards
- Describe the steps in the strategic planning process
- Establishment of mission, values and goals.
- Analysis of eternal opportunities and threats.
- Analysis of internal strengths and weaknesses
- SWOT – Strength, weakness, opportunity & threat. – analysis & strategy formulation
- Strategy implementation
- Strategic control.
Describe the concepts of strategic vision (intent), mission, and goals
- Mission clear and concise expression of the basic purpose of the organization (what does the organization do? Who does it do it for? Values?) Mission describes the organization as it currently operates.
- Vision – points to the future – it provides a perspective on where the organization is headed and what it can become. Clarifies the long-term direction of the company and its strategic intent. The most effective vision statements inspire organization members.
- Goals – evolve from the mission and vision of the organization.
Explain the components of a SWOT analysis and how it is used in the strategic planning process
- External environments – outside the organization’s control – including
o macroenvironment (economy, technology, legal and regulators, demographics, social issues and natural ecology) & competitive environment (rivals, suppliers, buyers, new entrants & subs and complements. - Internal environment – culture, values & climate
- Strengths and weaknesses (both internal resources), opportunities and threats. SWOT analysis help managers summarize the relevant, important facts from their external and internal analysis. They can identify primary and secondary strategic issues their organization faces.
- Internal - strengths and weaknesses – financial situation, market position, operations, hr
- External – threats & opportunities – industry & market, competitor, political/regulatory, social demographic, hr/labor, macroeconomic, technological
Explain what a Core Competency/Capability means for an organization
- When resources are valuable, rare, inimitable, and organized. A “core capability” is something a company does especially well compared to its competitors.
Describe what Porter’s Five Forces Model is and how it is used in the strategic planning process
- Competition in the industry – rival firms
a. # of competitors & ability to undercut a company.
b. Larger # competitors w/ # of equivalent products/services offered, the lesser the power of a company
c. Supplies/buyers seek out a company’s competition to offer better deals/prices vs. low competitive rivalry, company has more power to higher prices and terms of deals - Potential of new entrants into an industry
a. Company’s power affected by force of new entrants into its market. Less time & money it costs for a competitor to enter a company’s market and be effective, the more established company’s position could be significantly weakened.
b. Industry with strong barriers to entry is better for existing companies enabling higher prices & negotiating better terms.
c. New competitors may be limited by barriers to entry - Power of Suppliers
a. Easy it is for suppliers to increase cost of inputs. Dependent on the # of suppliers of good or service inputs, how unique they are and how much it costs to switch to another supplier.
b. Fewer suppliers = more a company is dependent on a supplier.
c. Many suppliers = company can keep input costs lower & enhance profit.
d. Switching costs – On time delivery - Power of customers
a. Customers ability to drive prices lower / level of power
b. Affected by how many buyers/customers a company has, how significant each customer is and how much it costs a company to find new customers or markets for its output.
c. Smaller & powerful client base means each customer has more power to negotiate for lower prices/deals. Co. with many smaller independent customers have easier time charging higher prices to increase profitability. - Threat of substitutes or complements
a. Substitute goods/services can be used in place of a co.’s products or services pose a threat.
b. You want to have few close substitutes to have more power over pricing/terms.
Describe the types of corporate strategies that organizations can use
- Corporate strategy:
a. Identifies set of businesses, markets or industries which an organization competes and distribution of resources among those businesses. - Concentration: 1 business & 1 industry strategy focuses on a single business competing in a single industry. (Arm & Hammer, pursues this by making baking soda for home personal care applications; enabled church & Dwight co. to operate successfully for 175 years.
- Vertical Integration: backward & forward- owning multiple assets within the supply chain - expanding the co.’s domain to include supplier & distributers. Reduces costs associated with suppliers or distributors and reduce uncertainties created by unpredictable business relationships.
a. Forward – firm gains ownership/control over its previous customers
b. Backward – firm gains ownership/control over its previous suppliers - Concentric diversification: creates similar business - moves into new but related businesses. Ex: a restaurant business gets into airline catering, hotels & fast food.
- Conglomerate Diversification: contrast to concentric diversification, explanation into unrelated business.
Understand the two kinds of business strategies that companies can use to gain competitive advantage
- Low-cost strategies (efficient, offer a standard, no-frills product. Think Wal-Mart: an organization using this strategy must generally be the cost leader in its industry):
o Focuses on offering a more -or-less standardized, “no-frills” product or service in the most efficient way – low price leader. - Differentiation strategy (company attempts to be unique along some dimension that customers value – high product quality, excellent marketing and distribution, superior service). Customized products that competitors are unwilling or unable to match. Apple – unique – trend setters.
Define what the Value Chain concept means, as well as the purpose of a value chain analysis
- Value Chain: is the activities flow of raw materials to the delivery of a good/service, which a value added at each step.
- When the total value is created, what customers are willing to pay, exceeds the cost of providing the good or service, results is the profit margin.
Identify and understand the differences between mechanistic and organic organizational structures
- Mechanistic maximize internal efficiencies. Organic – emphasizes flexibility.
Describe what a Total Quality Management (TQM) system is and how implementing one benefits an organization
Focus on= understanding the concept of TQM and how it benefits organizations
* Integrative approach that supports attainment of customer satisfaction through a wide variety of tools and techniques that result in “high-quality goods & services”.
* Bottom-line – to improve quality and weave it into everything the organization does.
* Concept of continuous improvement – meeting a customer’s needs & improving the value chain. Add value from R&D to service and tqm gives them the opportunity to.
Identify and understand the importance of statistical analysis in Total Quality Management (TQM) models/methodologies
- 6 sigma - focuses on the statistical sign for standard deviations which at 6, would translate into less than 3.4 defects/mistakes per million. (Almost perfect score)
- Requires – fundamental changes in org processes & relationships w/ customers & suppliers.
Identify key quality management approaches such as Deming’s 14 points
- Deming – holistic approach to quality (everyone is on board with quality)
14 - Take action to accomplish the transformation - provide a structure that enables quality
Understand and briefly discuss the main ideas behind Six Sigma quality-control tools
6 Sigma a product or process is defect free 99.99966 % of the time.
* 6 sigma - focuses on the statistical sign for standard deviations which at 6, would translate into less than 3.4 defects/mistakes per million. (almost perfect score)
* Requires – fundamental changes in org processes & relationships w/ customers & suppliers.
Distinguish between quality assurance and quality control
- Quality control – process that measures and determines the quality level of products/services. (Reactive - after the fact)
- Quality Assurance – complete system to assure the quality of products/services. It’s not only a process but a complete system of management that includes quality control. (proactive)
Describe what a Quality Audit is and entails
- “Periodic, independent, and documented examination & verification of activities, records, processes, and other elements of a quality system to determine their conformity with the requirements of a quality standard (like ISO).
- Internal, production, supplier, safety, environment, etc. audits.
Describe what the Strategic Triangle is and how the three components relate to each other
The strategic triangle (3C’s) is a framework used to establish the competitive position of the company in relation to its customers and competitors. The framework is based on the premise that competitive advantage is determined by the ability to deliver greater value to customers at a lower cost than competitors. Strategy is formulated by optimizing the relationships between the players (company, competitors, and customers) based on the strengths to better satisfy the customers.
Explain what “Reengineering” is and describe how organizations use Customer Relationship Management tools to better understand and meet their needs
- Cutting costs by focusing on what the customer wants and how the value chain can be improved – “if you were the customer, how would you like us to operate”
- Complete overhaul of the org operations in revolutionary ways, to achieve the greatest possible benefits to the customer and to org.