COMP 1 - OLD HOLLYWOOD

Question 1

Vertical Integration

Answer 1

Practice where a single entity controls the entire process of a product, from the raw materials to distribution

Question 2

Big 5

Answer 2

Warner Bros, Paramount, 20th Century Fox, MGM, RKO

Question 3

Little 3

Answer 3

Columbia, Universal, United Artists

Question 4

Oligopoly

Answer 4

A market structure in which a few large firms dominate a market

Question 5

Paramount Decree

Answer 5

Supreme court ruling in 1948 that claimed vertical integration was unconstitutional and forced major studios to end their practice of “block booking”.

Question 6

block booking

Answer 6

the practice of requiring exhibitors to rent groups of movies (often inferior) to secure a better one

Question 7

blind bidding

Answer 7

theatre owners forced to bid on a film before it is finished (illegal in some states)

Question 8

actresses

Answer 8

Joan Crawford MGM femme fatale
Mae West Paramount some control over character
Greta Garbo MGM european mysterious woman
Mary Pickford United Artists innocent girl next door

Question 9

Films and dates

Answer 9

Good ship lollipop 1934- shirley temple
‘Jazz Singer’ 1927- blackface
Becky Sharp in 1935, racism, colour

Question 10

Marilyn Monroe

Answer 10

Norma Jean Baker

Question 11

Hays Code

Answer 11

censorship guidelines 1930-68
protecting moral fibre of audiences
1- cant lower moral standards
2- Correct standards of life,
3- Law, natural or human, shall not be ridiculed, no sympathy be created for its violation.