Communications chapter 2

Question 1

Critical Research

Answer 1

An approach to research that aims to identify, critique, or change communication practices that oppress, marginalize, or otherwise harm people.

Question 2

Ethics

Answer 2

moral principles used in communicating

Question 3

Ethos

Answer 3

based on the speakers credibility

Question 4

Pathos

Answer 4

appeals to the listener’s/reader’s emotions

Question 5

Organizational Culture

Answer 5

Understandings about identity and codes of thought and action that are shared by the members of an organization.

Question 6

Qualitative research

Answer 6

Interpretive techniques, including textual analysis and ethnography, used to understand the character of experience, particularly how people perceive and make sense of communication

Question 7

Quantitative research

Answer 7

Techniques such as statistics, surveys, and experiments, used to gather quantifiable data

Question 8

Interpersonal communications

Answer 8

communication between people

Question 9

Intrapersonal communications

Answer 9

communication with ourselves

Question 10

triangulation

Answer 10

using multiple sources to come to or solidify an assessment based on research. The more varied the sources with correlating information, the more valid the assessment will be.

Question 11

logos

Answer 11

uses logic and reasoning