Communications Flashcards
1
Q
Noise
A
surrounding distraction
clutter of exposure to multi-media
2
Q
Interference
A
deliberate attempts to distract the audiences attention with intelligent communications,
3
Q
Redundancy
A
sending the same message by more than one route
4
Q
6 stage process in developing effective marketing
A
identifying the target audience determining response (encoding) choose the message choose the channel select attributes collect feedback
5
Q
AIDA
A
attention
interest
desire
action
