Communication Theory Exam 1 Chapter 22

Question 1

Rhetoric

Answer 1

discovering all possible means of persuasion

Question 2

Threefold Classification of speech situations shows he had affairs of state in mind

Answer 2

1. Courtroom
2. Political
3. Ceremonial

Question 3

Courtroom

Answer 3

forensic-past

Question 4

Political

Answer 4

deliberative- future

Question 5

Ceremonial

Answer 5

epideictic-honor

Question 6

Dialectic

Answer 6

one-on-one discussion

Question 7

Rhetoric

Answer 7

one person addressing many

Question 8

Logos

Answer 8

logical-centered on message

Question 9

Ethos

Answer 9

ethical-centered on speaker

Question 10

Pathos

Answer 10

emotional-centered on listeners

Question 11

Logos

Answer 11

logical proof, which comes from the line of argument in a speech

Question 12

Enthymeme

Answer 12

incomplete version of formal deductive syllogism that is created by leaving out premise already accepted by the audience or by leaving obvious conclusion unstated

Question 13

Syllogisms use ________ logic to move from a global principle to specific truth

Answer 13

deductive

Question 14

Ethos

Answer 14

ethical proof, which comes from the speaker’s intelligence, character, and goodwill toward the audience as these personal characteristics are revealed through the message

Question 15

Ethical Proof

Answer 15

Perceived source of credibility

Question 16

Pathos

Answer 16

emotional proof, which comes from the feelings the speech draws from those who hear it

Question 17

Canons of Rhetoric

Answer 17

1. Invention
2. Arrangement
3. Style
4. Memory
5. Delivery

Question 18

Invention

Answer 18

speaker’s hunt for arguments that will be effective in a particular speech

Question 19

Arrangement

Answer 19

speakers should avoid complicated schemes of organization

Question 20

Style

Answer 20

Aristotle focuses on metaphor to help audiences visualize

Question 21

Memory

Answer 21

modern equivalent is rehearsal

Question 22

Delivery

Answer 22

audiences reject delivery that seems planned or staged

Question 23

Golden Mean

Answer 23

virtue of moderation; the virtuous person develops habits that avoid the extreme