Communication Theory Exam 1 Chapter 22 Flashcards
Rhetoric
discovering all possible means of persuasion
Threefold Classification of speech situations shows he had affairs of state in mind
- Courtroom
- Political
- Ceremonial
Courtroom
forensic-past
Political
deliberative- future
Ceremonial
epideictic-honor
Dialectic
one-on-one discussion
Rhetoric
one person addressing many
Logos
logical-centered on message
Ethos
ethical-centered on speaker
Pathos
emotional-centered on listeners
Logos
logical proof, which comes from the line of argument in a speech
Enthymeme
incomplete version of formal deductive syllogism that is created by leaving out premise already accepted by the audience or by leaving obvious conclusion unstated
Syllogisms use ________ logic to move from a global principle to specific truth
deductive
Ethos
ethical proof, which comes from the speaker’s intelligence, character, and goodwill toward the audience as these personal characteristics are revealed through the message
Ethical Proof
Perceived source of credibility
Pathos
emotional proof, which comes from the feelings the speech draws from those who hear it
Canons of Rhetoric
- Invention
- Arrangement
- Style
- Memory
- Delivery
Invention
speaker’s hunt for arguments that will be effective in a particular speech
Arrangement
speakers should avoid complicated schemes of organization
Style
Aristotle focuses on metaphor to help audiences visualize
Memory
modern equivalent is rehearsal
Delivery
audiences reject delivery that seems planned or staged
Golden Mean
virtue of moderation; the virtuous person develops habits that avoid the extreme
