Communication Principles Flashcards
Communication is part of our academic, personal, professional, and civic lives.
Communication is integrated in all parts of our lives.
Based on Maslow’s Hierarchy of Needs
Communication meets needs.
Enumerate Maslow’s Hierarchy of Needs (from the top to the bottom)
Self-Actualization, Self-Esteem,m, Love and Belonging, Safety and Security, Physiological Needs (SeSeLSap)
Morality, creativity, spontaneity, acceptance, experience, purpose, meaning, and inner potential.
Self-Actualization
Confidence, achievement, respect of others, the need to be a unique individual
Self-Esteem
Friendship, family, intimacy, sense of connection
Love and belonging
Health, employment, property, family, and social ability
Safety and security
Breathing, food, water, shelter, clothing, sleep
Physiological needs
include needs that keep our
bodies and minds functioning–food, water, air, shelter, clothing, sleep.
Physical needs
include needs that help us
get things done in our day-to-day lives and achieve short- and long-term goals.
Instrumental needs
Some common instrumental needs include influencing others, getting information we need,
or getting support by employing
Compliance gaining
Compliance gaining methods
rewards, punishments, expertise, liking, esteem, debt, and altruism.
include needs that help us maintain social bonds and interpersonal relationships
Relational needs
include our need to present
ourselves to others and be thought of in particular and desired ways.
Identity needs
Identity needs (Maslow)
Self-actualization and self-esteem