communication muticult world Flashcards
is the increasing economic, political, and cultural
integration and interdependence of diverse cultures- the world wide
integration of humanity
Globalization
the recognition and valuing of the difference,
encompassing such factors as age, gender, race, ethnicity, ability,
religion, education, marital status, sexual orientation and income.
diversity-
a theorist who predicted many years ago
that our world would become a global village.
Marshall McLuhan-
- At this era, people are linked ____ and _____
around the globe
physically, electronically
has helped erased the notion of territorial
boundaries between countries, gradually eroding the idea of
the term NATION.
digital technology
persons respectful of and engaged with
people from distinctly different cultures.
Multiculturalists-
By emphasizing our differences we fuel potential conflicts. ->
We are better served spending our
time focusing on American values –>
Globalization destroys our cultures
Understanding diversity and engendering
respect for differences can help erase the
tensions globalization creates. –>
Need to spend more time learning about cultures –>
Globalization enriches cultures
Culture
languange/dialect
gesture
religion
Circle of Multicultural Communication
understand – connect — trust — grow
= culture
central to changing behavior, inspiring
action, and connecting with people. This can improve relationships, build dialogue, increase
support and achieve participation.
cultural competency
❑Expand your cultural lens. See the world through
the eyes of your audience.
Understand
❑Review demographic information, including
consumer buying and media consumption habits,
reading levels, educational backgrounds, health
data, and lifestyle decisions. Search for similar
needs, characteristics, and preferences.
Understand
❑Know how ethnic and minority populations perceive
and interact with you and your organization.
Understand
❑Learn the history of the communities that you
serve.
Understand
Connect with people in their everyday
environment.
Connect
Take your message to the streets and the
communities that your organization serves. Engage
community leaders and influencers to help get the
word out.
Connect
Think about media and the ways your audience
receives information.
Connect
Identify effective communication channels that will
best connect.
Connect
Form a positive relationship with people by earning
their trust. Be a good listener. Respect culture and
tradition.
Trust
Know the protocols and nuisances of working with
diverse populations within their community.
Trust
Establish a track record of success by consistently
delivering on your mission and promise.
Trust
Communicate often and stay connected to the
community. Invite participation and be responsive.
Trust
Mutually rewarding relationships grow. They get
stronger over time and result in a win-win for
everyone.
Grow
Successful multicultural communications take
commitment and resources.
Grow
It’s not a one-time deal, but a learning curve that
requires adjustments.
Grow
Organizations that proactively reach out to
multicultural stakeholders will be better positioned
to serve the needs of a diverse population.
Grow
______ your culture, __________ other people’s culture.
Embrace
Understand
Communicators can be judged as _____, _____, _____ when they fail to realize the people fromdifferent cultures and whom they interact with.
insensitive, ignorant or culturally confused
lacking understanding of cultural
difference
culturally confused
affects communication
cultural ignorance
Forms of Multicultural Communication
❖Interracial communication –
❖Interethnic communication-
❖International communication-
❖Intracultural communication –
interactants are of different races
(physical attributes)
Interracial communication
communicating parties have different ethnic (cultural factors – nationality, regional culture, ancestry, etc)
origins
Interethnic communication-
communication between persons representing political structures or nations, communication practice that occurs across international borders
International communication-
includes all forms of communication among members of the same racial or ethnic group or co-culture groups
Intracultural communication –
interaction with individuals from
different cultures
Intercultural communication-