Communication & Media CH1/2 Flashcards
Intrapersonal
one to self
interpersonal
one to one
Group or public speaking
one to a group
mass communication
one to many
James Potter
how do we deal with high flow of content?
potters 4 dimensions of media literacy
cognitive, emotional, aesthetic, moral
cognitive dimension
how we process info that media presents to us (interpret)`
emotional dimension
how do we feel about the message
aesthetic dimension
interpreting from artistic view
moral dimension
examining values in the message
first step of literacy development
skills we learn as a baby
second level of literacy development
acquiring language (toddler)
third step of literacy development
understanding narrative or meaning of stories/media
fourth step of literacy development
developing skepticism/persuasion
fifth step of literacy development
intensive development/having interests that we want to learn about
sixth step of literacy development
experimental exploring/looking for different media
seventh step of literacy development
critical appreciation (analyzing media and having personal feelings about it)
eighth step of literacy development
Social responsibility (taking a moral stand about the value of content)
Denis McQuail
media scholar that lays out four models of mass communication
SMCR/ Transmission Model
one direction flow from sender to reciever
encoding
two steps; turns idea into message then message is put into transmission
decoding
translating a message
ritual model
audience is center of equation; why do people consume media (SHARED EXPERIENCE)
Publicity model
the topic can become famous by media
reception model
looks at how the audience creates the meaning of our media content
First major development of mass media
printing press in 1450s
first electronic media
telegraph in 1844
when did the interenet become a use for media
1990s
mass communication
communication with society
legacy media
old media; print; newspaper
Limited Effects model
research done up to wwII that showed consistent effects of media messages on the public either direct or indirect and how people perceive messages
Payne fund
foundation studying effects of media on the public; found that there are basic themes in media and that people remember a lot of things they see in media
The People’s Choice
a study of the 1940 US presidential election and how people who watched it on tv were least likely to be influenced by a campaign
opinion leaders
influential community members that watch the media and flow the media onwards
two step flow
messages reinforce peoples opinions
Attitudinal effects
changes in feelings about media/products/individuals
Behavioral effects
getting influenced to behave on something by the media
psychological effetcs
how does it make us feel
ownership effects
the influence of those who own and control media
Surveillance of the environment
how we see what happens around the world from the media
correlation of elements of society
selection and interpretation of events to put structure on the news
socialization of culture
Integrating people in society with same values and social norms
Potter’s outline
have strong personal goals; have strong materials; have reasoning skills to shape info; grouping
agenda setting theory
provides an alternative explanation that does not minimize influence of media on society
Albert Bandura
created social learning theory; child bobo doll experiment
bandura’s social learning steps
we extract info from situations, we integrate these observations into rules, we put these rules into our behavior to predict other behavior
uses and gratifications theory
audience members are active receivers and can choose how they see things (wants and needs)
symbolic interactionalism
how culture holds us together
who created symbolic intreractionism
George Herbert Mead
Gerbert gerbner
thought that violence has direct effects on how people view the world and people’s behavior
Cultivation analysis
television creates a distinct view of the world that is different from reality (mean world syndrome)
critical theory
society is dominated by culture industry
C. Wright Mills
thought that media coverage of private ideas makes them into major public issues
