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Smad 101 > Communication & Media CH1/2 > Flashcards

Communication & Media CH1/2 Flashcards

1
Q

Intrapersonal

A

one to self

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2
Q

interpersonal

A

one to one

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3
Q

Group or public speaking

A

one to a group

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4
Q

mass communication

A

one to many

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5
Q

James Potter

A

how do we deal with high flow of content?

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6
Q

potters 4 dimensions of media literacy

A

cognitive, emotional, aesthetic, moral

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7
Q

cognitive dimension

A

how we process info that media presents to us (interpret)`

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8
Q

emotional dimension

A

how do we feel about the message

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9
Q

aesthetic dimension

A

interpreting from artistic view

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10
Q

moral dimension

A

examining values in the message

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11
Q

first step of literacy development

A

skills we learn as a baby

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12
Q

second level of literacy development

A

acquiring language (toddler)

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13
Q

third step of literacy development

A

understanding narrative or meaning of stories/media

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14
Q

fourth step of literacy development

A

developing skepticism/persuasion

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15
Q

fifth step of literacy development

A

intensive development/having interests that we want to learn about

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16
Q

sixth step of literacy development

A

experimental exploring/looking for different media

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17
Q

seventh step of literacy development

A

critical appreciation (analyzing media and having personal feelings about it)

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18
Q

eighth step of literacy development

A

Social responsibility (taking a moral stand about the value of content)

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19
Q

Denis McQuail

A

media scholar that lays out four models of mass communication

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20
Q

SMCR/ Transmission Model

A

one direction flow from sender to reciever

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21
Q

encoding

A

two steps; turns idea into message then message is put into transmission

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22
Q

decoding

A

translating a message

23
Q

ritual model

A

audience is center of equation; why do people consume media (SHARED EXPERIENCE)

24
Q

Publicity model

A

the topic can become famous by media

25
reception model
looks at how the audience creates the meaning of our media content
26
First major development of mass media
printing press in 1450s
27
first electronic media
telegraph in 1844
28
when did the interenet become a use for media
1990s
29
mass communication
communication with society
30
legacy media
old media; print; newspaper
31
Limited Effects model
research done up to wwII that showed consistent effects of media messages on the public either direct or indirect and how people perceive messages
32
Payne fund
foundation studying effects of media on the public; found that there are basic themes in media and that people remember a lot of things they see in media
33
The People's Choice
a study of the 1940 US presidential election and how people who watched it on tv were least likely to be influenced by a campaign
34
opinion leaders
influential community members that watch the media and flow the media onwards
35
two step flow
messages reinforce peoples opinions
36
Attitudinal effects
changes in feelings about media/products/individuals
37
Behavioral effects
getting influenced to behave on something by the media
38
psychological effetcs
how does it make us feel
39
ownership effects
the influence of those who own and control media
40
Surveillance of the environment
how we see what happens around the world from the media
41
correlation of elements of society
selection and interpretation of events to put structure on the news
42
socialization of culture
Integrating people in society with same values and social norms
43
Potter's outline
have strong personal goals; have strong materials; have reasoning skills to shape info; grouping
44
agenda setting theory
provides an alternative explanation that does not minimize influence of media on society
45
Albert Bandura
created social learning theory; child bobo doll experiment
46
bandura's social learning steps
we extract info from situations, we integrate these observations into rules, we put these rules into our behavior to predict other behavior
47
uses and gratifications theory
audience members are active receivers and can choose how they see things (wants and needs)
48
symbolic interactionalism
how culture holds us together
49
who created symbolic intreractionism
George Herbert Mead
50
Gerbert gerbner
thought that violence has direct effects on how people view the world and people's behavior
51
Cultivation analysis
television creates a distinct view of the world that is different from reality (mean world syndrome)
52
critical theory
society is dominated by culture industry
53
C. Wright Mills
thought that media coverage of private ideas makes them into major public issues
54

Smad 101 (1 decks)

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