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Smad 101 > Communication & Media CH1/2 > Flashcards

Communication & Media CH1/2 Flashcards

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1
Q

Intrapersonal

A

one to self

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2
Q

interpersonal

A

one to one

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3
Q

Group or public speaking

A

one to a group

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4
Q

mass communication

A

one to many

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5
Q

James Potter

A

how do we deal with high flow of content?

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6
Q

potters 4 dimensions of media literacy

A

cognitive, emotional, aesthetic, moral

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7
Q

cognitive dimension

A

how we process info that media presents to us (interpret)`

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8
Q

emotional dimension

A

how do we feel about the message

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9
Q

aesthetic dimension

A

interpreting from artistic view

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10
Q

moral dimension

A

examining values in the message

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11
Q

first step of literacy development

A

skills we learn as a baby

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12
Q

second level of literacy development

A

acquiring language (toddler)

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13
Q

third step of literacy development

A

understanding narrative or meaning of stories/media

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14
Q

fourth step of literacy development

A

developing skepticism/persuasion

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15
Q

fifth step of literacy development

A

intensive development/having interests that we want to learn about

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16
Q

sixth step of literacy development

A

experimental exploring/looking for different media

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17
Q

seventh step of literacy development

A

critical appreciation (analyzing media and having personal feelings about it)

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18
Q

eighth step of literacy development

A

Social responsibility (taking a moral stand about the value of content)

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19
Q

Denis McQuail

A

media scholar that lays out four models of mass communication

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20
Q

SMCR/ Transmission Model

A

one direction flow from sender to reciever

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21
Q

encoding

A

two steps; turns idea into message then message is put into transmission

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22
Q

decoding

A

translating a message

23
Q

ritual model

A

audience is center of equation; why do people consume media (SHARED EXPERIENCE)

24
Q

Publicity model

A

the topic can become famous by media

25
Q

reception model

A

looks at how the audience creates the meaning of our media content

26
Q

First major development of mass media

A

printing press in 1450s

27
Q

first electronic media

A

telegraph in 1844

28
Q

when did the interenet become a use for media

A

1990s

29
Q

mass communication

A

communication with society

30
Q

legacy media

A

old media; print; newspaper

31
Q

Limited Effects model

A

research done up to wwII that showed consistent effects of media messages on the public either direct or indirect and how people perceive messages

32
Q

Payne fund

A

foundation studying effects of media on the public; found that there are basic themes in media and that people remember a lot of things they see in media

33
Q

The People’s Choice

A

a study of the 1940 US presidential election and how people who watched it on tv were least likely to be influenced by a campaign

34
Q

opinion leaders

A

influential community members that watch the media and flow the media onwards

35
Q

two step flow

A

messages reinforce peoples opinions

36
Q

Attitudinal effects

A

changes in feelings about media/products/individuals

37
Q

Behavioral effects

A

getting influenced to behave on something by the media

38
Q

psychological effetcs

A

how does it make us feel

39
Q

ownership effects

A

the influence of those who own and control media

40
Q

Surveillance of the environment

A

how we see what happens around the world from the media

41
Q

correlation of elements of society

A

selection and interpretation of events to put structure on the news

42
Q

socialization of culture

A

Integrating people in society with same values and social norms

43
Q

Potter’s outline

A

have strong personal goals; have strong materials; have reasoning skills to shape info; grouping

44
Q

agenda setting theory

A

provides an alternative explanation that does not minimize influence of media on society

45
Q

Albert Bandura

A

created social learning theory; child bobo doll experiment

46
Q

bandura’s social learning steps

A

we extract info from situations, we integrate these observations into rules, we put these rules into our behavior to predict other behavior

47
Q

uses and gratifications theory

A

audience members are active receivers and can choose how they see things (wants and needs)

48
Q

symbolic interactionalism

A

how culture holds us together

49
Q

who created symbolic intreractionism

A

George Herbert Mead

50
Q

Gerbert gerbner

A

thought that violence has direct effects on how people view the world and people’s behavior

51
Q

Cultivation analysis

A

television creates a distinct view of the world that is different from reality (mean world syndrome)

52
Q

critical theory

A

society is dominated by culture industry

53
Q

C. Wright Mills

A

thought that media coverage of private ideas makes them into major public issues

54
Q
A

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