Communication & Media CH1/2

Question 1

Intrapersonal

Answer 1

one to self

Question 2

interpersonal

Answer 2

one to one

Question 3

Group or public speaking

Answer 3

one to a group

Question 4

mass communication

Answer 4

one to many

Question 5

James Potter

Answer 5

how do we deal with high flow of content?

Question 6

potters 4 dimensions of media literacy

Answer 6

cognitive, emotional, aesthetic, moral

Question 7

cognitive dimension

Answer 7

how we process info that media presents to us (interpret)`

Question 8

emotional dimension

Answer 8

how do we feel about the message

Question 9

aesthetic dimension

Answer 9

interpreting from artistic view

Question 10

moral dimension

Answer 10

examining values in the message

Question 11

first step of literacy development

Answer 11

skills we learn as a baby

Question 12

second level of literacy development

Answer 12

acquiring language (toddler)

Question 13

third step of literacy development

Answer 13

understanding narrative or meaning of stories/media

Question 14

fourth step of literacy development

Answer 14

developing skepticism/persuasion

Question 15

fifth step of literacy development

Answer 15

intensive development/having interests that we want to learn about

Question 16

sixth step of literacy development

Answer 16

experimental exploring/looking for different media

Question 17

seventh step of literacy development

Answer 17

critical appreciation (analyzing media and having personal feelings about it)

Question 18

eighth step of literacy development

Answer 18

Social responsibility (taking a moral stand about the value of content)

Question 19

Denis McQuail

Answer 19

media scholar that lays out four models of mass communication

Question 20

SMCR/ Transmission Model

Answer 20

one direction flow from sender to reciever

Question 21

encoding

Answer 21

two steps; turns idea into message then message is put into transmission

Question 22

decoding

Answer 22

translating a message

Question 23

ritual model

Answer 23

audience is center of equation; why do people consume media (SHARED EXPERIENCE)

Question 24

Publicity model

Answer 24

the topic can become famous by media

Question 25

reception model

Answer 25

looks at how the audience creates the meaning of our media content

Question 26

First major development of mass media

Answer 26

printing press in 1450s

Question 27

first electronic media

Answer 27

telegraph in 1844

Question 28

when did the interenet become a use for media

Answer 28

1990s

Question 29

mass communication

Answer 29

communication with society

Question 30

legacy media

Answer 30

old media; print; newspaper

Question 31

Limited Effects model

Answer 31

research done up to wwII that showed consistent effects of media messages on the public either direct or indirect and how people perceive messages

Question 32

Payne fund

Answer 32

foundation studying effects of media on the public; found that there are basic themes in media and that people remember a lot of things they see in media

Question 33

The People's Choice

Answer 33

a study of the 1940 US presidential election and how people who watched it on tv were least likely to be influenced by a campaign

Question 34

opinion leaders

Answer 34

influential community members that watch the media and flow the media onwards

Question 35

two step flow

Answer 35

messages reinforce peoples opinions

Question 36

Attitudinal effects

Answer 36

changes in feelings about media/products/individuals

Question 37

Behavioral effects

Answer 37

getting influenced to behave on something by the media

Question 38

psychological effetcs

Answer 38

how does it make us feel

Question 39

ownership effects

Answer 39

the influence of those who own and control media

Question 40

Surveillance of the environment

Answer 40

how we see what happens around the world from the media

Question 41

correlation of elements of society

Answer 41

selection and interpretation of events to put structure on the news

Question 42

socialization of culture

Answer 42

Integrating people in society with same values and social norms

Question 43

Potter's outline

Answer 43

have strong personal goals; have strong materials; have reasoning skills to shape info; grouping

Question 44

agenda setting theory

Answer 44

provides an alternative explanation that does not minimize influence of media on society

Question 45

Albert Bandura

Answer 45

created social learning theory; child bobo doll experiment

Question 46

bandura's social learning steps

Answer 46

we extract info from situations, we integrate these observations into rules, we put these rules into our behavior to predict other behavior

Question 47

uses and gratifications theory

Answer 47

audience members are active receivers and can choose how they see things (wants and needs)

Question 48

symbolic interactionalism

Answer 48

how culture holds us together

Question 49

who created symbolic intreractionism

Answer 49

George Herbert Mead

Question 50

Gerbert gerbner

Answer 50

thought that violence has direct effects on how people view the world and people's behavior

Question 51

Cultivation analysis

Answer 51

television creates a distinct view of the world that is different from reality (mean world syndrome)

Question 52

critical theory

Answer 52

society is dominated by culture industry

Question 53

C. Wright Mills

Answer 53

thought that media coverage of private ideas makes them into major public issues