Communication In Extension Flashcards
Process of exchanging information, ideas, thoughts,and feelings between two people
Communication
To make common or establish commonness between two or more people
Communis
To share
Communico
Specific definition focusing on the role of communication in disseminating agricultural knowledge and practices to farmers and rural communities
Extension
Nature of communication
- Process -Oriented
- Symbolic
- Contextual
- Purposeful
Communication is continuous and interactive involving atleast two parties a sender and receiver engaged in a cycle of sharing and interpreting messages
Process -Oriented
It relies on the use of symbols (words, gestures, images) to convey meaning. Both verbal and nonverbal symbols are essential to communication
Symbolic
Communication is shaped by the context in which it occurs cultural social relational or environmental affecting how messages are interpreted
Contextual
It has a specific goal or intention whether it’s to inform, persuade, express emotions or build relationships
Purposeful
Once a message has been sent, it cannot be taken back. Even if someone tries to correct or clarify, the original message will have had some effect on the receiver, making communication
Irreversible
Communication is a two way process where both parties are simultaneously senders and receivers. Each person influences and is influenced by the others responses creating a shared exchange that evolves in real time
Transactional
Communication adapts and Changes based on feedback context and relationships between communicators. The meaning of a message can shift as the situation or environment Changes
Dynamic and Ever-Changing
Is the backbone of agricultural extension as it ensures knowledge transfer support innovation and facilities collaboration ultimately leading to improved agricultural productivity sustainability and rural development
Communication
