Communication and Public Speaking Flashcards
What is the importance of credibility and how do you achieve it?
Credibility gives the perception that the speaker is trustworthy.
How to Achieve: (credibility arises of logos, pathos, ethos)
1) initial credibility: the expertise and trustworthiness that listeners give a speaker before they even speak
2) derived credibility: the expertise and
trustworthiness that listeners give to a speaker as a result of the presentation
3) terminal credibility: the credibility of a speaker at the end of a presentation
Know and understand the 5 steps to Monroe’s motivated sequence.
1) attention: dramatic opening statement
2) need: evidence and reason
3) satisfaction: recommend a solution
4) visualization: increase listeners commitment to solution by visualization
5) action: make a direct appeal for listener to take action
Understand the difference between informative and persuasive speaking
1) informative is less controversial
2) informative want ppl to understand certain historical conditions, whereas persuasive wants ppl to believe a certain action is right or wrong
3) informative does not need as much supporting evidence
4) credibility is not as important in informative
What is the difference between inductive and deductive reasoning
Inductive reasoning: a form of reasoning that begins with specific instances and forms general conclusions based on them
Deductive reasoning: a form of reasoning in which a general premise followed by a specific claim establishes a conclusion
Ethos, logos, pathos. What are they and how are they used a persuasive speaking
Ethos: refers to the perceived personal character of the speaker
- how it is used: gives the speaker integrity, trustworthiness, goodwill, know what they are talking about, committed to topic
Pathos: refers to emotional reasons for attitudes, beliefs, or actions
- how it is used: to personalize the topic, and to appeal to the listeners needs and values
Logos: rational or logical proof
- how it is used: gives evidence to support the claim
What are transitions and why are they important
Transitions are words and sentences that connect ideas and main points in a speech so the listeners can follow a speaker.
These are important bc they signal the listeners that we are done talking about one idea and ready to move to the next
Know what the introduction to a speech should include
1) captures listeners attention
2) it presents clear thesis statements
3) enhances the speakers credibility
4) previews how the speech will be developed
Understand the variety of visual aids and the purpose of types of graphs
Variety: Visual aids consist of charts, crafts, photographs, transparencies, computer graphics, and physical objects
Visual aids can be used either to reinforce ideas presented verbally or to provide information
Know the five types of evidence useful in supporting an idea
1) statistic
2) examples
3) comparisons
4) quotations
5) visual aids
What are the three general purposes in public speaking?
What is the role of a thesis statement?
3 general purposes are informing, persuading, entertaining
Thesis: The main idea of the entire speech that captures the key message and a concise sentence that listeners can remember easily
Understand media literacy
The ability to understand and influence mass media and to access, analyze, evaluate, and respond to mass media and informed, critical ways