Communication

Question 1

True or False: Communication is the least visible part of PR work.

Answer 1

False

Question 2

What is the definition of Communication PR?

Answer 2

Implementation of a decision, the process and means by which objectives are achieved or not.

Question 3

What are the four goals of the communication process?

Answer 3

Inform, persuade, motive, achieve mutual understanding.

Question 4

Media Uses and Gratification theory states….

Answer 4

Communicator wants to inform/persuade; Recipient wants to be entertained/informed/alerted to opportunities to fulfill individual needs.

Question 5

What are the 4 things people use mass media to do ?

Answer 5

Survey (what is happening that can impact me); entertain ; Reinforce (opinions or predispositions); Decide

Question 6

What are 2 types of audiences

Answer 6

Active and Passive

Question 7

Passive audiences:

Answer 7

Pay attention only when message is relavent to them . but they are typically doing something else until a message is creative enough to catch their attention.

Question 8

Active audiences:

Answer 8

Already interested and engaged and want sophisticated supplemental information

Question 9

True or False: Triggering event outside or withing PR campaign can be catalyst from passive to active

Answer 9

true

Question 10

the is the five stage adoption process

Answer 10

awareness, interest, evaluation, trial, adoption

Question 11

Is the proposed message:

Answer 11

appropriate, meaningful, memeroable, understandable, believeable to the prospective recipient?

Question 12

Do our publics:

Answer 12

receive the message, pay attention to the message, understand the message, believe the message, act on the message?

Question 13

the three final checks….

Answer 13

Do we have source credibility, is the context of our organization consisent with our message, are audiences predisposed one way or another?

Question 14

how do we prevent entropy?

Answer 14

repetition