Communication Flashcards
What are the benefits of effective communication
- Improves employee satisfaction
2. Establishes and maintains a customer base
What is a strategies
The actions that an organisation takes to achieve its specific objectives
What is internal communication
Takes place within the business
The three different flows of communication ?
- top-down channels
- bottom-up channels
- sideways channels
What is informal communication
Communication channel that does not follow the hierachal organisational chart
What is the grapevine
Informal transmission of information, gossip or rumours
What is the purpose of internal communication
- Provide/gather information
2. Share ideas
What is the purpose of external communication
- Improve customer satisfaction
- Provide information
- Give instructions
What is verbal communication. Give examples
Means using words, either spoken or written
Eg-written:letter or email
Eg-oral: meeting or interview
What is written communication
Used by managers to pass on ideas and information inside and outside the business
Advantages of written communication are
- Permanent record of the message
2. Information can be easily distributed to a wider audience
Disadvantages of written communication are
- Feedback is often slower/difficult to receive
2. Preparation is time consuming
What is oral communication
Involves direct word of mouth contact
Advantages of oral communication are
- Communicators can get to know each other
2. Instant feedback
Disadvantages of oral communication are
- No permanent record
2. Need effective listening skills
