Communication Flashcards
Communication came from the Latin word?
Communis
6C of communication
Clarity, complete, concise, considerate, courtesy, correct
Verbal communication is of how many types
2 types Oral, written
Type of non verbal communication
Kinesics, facial expressions, posture, gesture, touch(haptics) , proxemics, paralanguage
Types of gestures
Adaptor
Emblems
Illustrators
What is proxemics
Communication through space
Range of public space
12 meet or more
Social space range
4-12 feet
Personal space range
1.5-4 feet
Intimate space range
Less than 1.5
Paralanguage
Non verbal words that supports language, ex while speaking change of tone, accent, pitch
Linear model
Shannon weaver
Study of communication called by Aristotle is
Rhetoric
Model for public speaking
Aristotle model
Aristotle model define
Speaker-speech- occasion- aundience- effect
3 components of Aristotle mode?
Ethos ,pathos, logos
Laswell model
6W
Who
Says What
In which channel
To Whom
With what effects
What is ethos
Credibility of the speaker in a communication model
What is pathos
Emotional bonds, helps the speaker to connect with the audience
What is Shannon Weaver model?
Sender encoder channel noise decoder receiver
What is berlo’s model of communication
SMCR source message channel receiver
What is the significant element in schramm’s model of communication
Feedback
It is misleading to think ghe communication process as starting somewhere and ending somewhere. It is really continuous
Schramm’s
Who introduced the concept of field of experience
Schramm’s
Define barlund model of communication
Transanctional model of communication for interpersonal communication
The msg passing takes place with constant feedback provided from both parties
Cues introduced- public private and behavioural
Phases of group life cycle
Forming storming norming transforming
Types of leadership
Democratic
Authoritarian
Laisens faire
Lassee faire approach. Define
Function as observers and recorders.
Leaders available for advice and consultation
Do not interfere in working in a group
Formal chain of communication
Single
Wheel
Circular
Free flow
Inverted V
Informal communication is also known as
Grapevine
Types of informal communication network
Single standard
Gossip chain
Probability
Cluster
Types of information communication
Downward, upward, lateral communication
What is development communication
Art and science of human communication applied to speedy transformation of a country
Examples of outdoor media
Banner, bill boards, posters
Ex of folk media
Folk themes, song, puppetry, ballad
Ex of new media
Satellite, internet(www), computer mobile
Define four paradigms of development communication
1-dominant p.
2-basic needs p.
3- human development p.
4-social development p.
Approaches to development communication
Diffusion to innovation
Mass media approach
Social marketing
Who gave concept of diffusion to innovation
Everett m rogers
Four elements of diffusion process
Innovation
Communication
Social system
Time taken
Stages of adoption process
Awareness
Interest
Evaluation
Trial
Adoption AIETA
Define types of adopters
Innovators- 2. 5%
Early adopters 13.5%
Early majority 34%
Late majority 34%
Laggards 16%
Mass media is also called
Magic multiplier
Advocacy came from which word and it’s meaning
Advocare means call to one’s aid
Methods /strategies/tools for advocacy
Lobbying
Network
Coalition’s
Campaigning
Petition
Mass communication
Define theories of mass communication
1-Hypodermic or bullet theory
2-Psychological or individual difference theory
3-Cultivation theory
Define theories of mass media
1- Authoritarian Theory
2-Free pass theory
3-social responsibility theory
