Communication

Question 1

What are benefits?

Answer 1

The underlying reasons people participate in parks and rec

Question 2

What are some examples of benefits?

Answer 2

Exercise, relaxation, stree reduction, socialization

Question 3

How are benefits categorized?

Answer 3

Community or individual

Question 4

What services does Community provide?

Answer 4

Parks and natural areas

Question 5

What are the services that provide individual benefits?

Answer 5

Programs and facilities

Question 6

What are the 3 pillars that NRPA adopted?

Answer 6

Health and wellness
Equity
Conservation

Question 7

What is the 4th pillar that can be argued?

Answer 7

Economic prosperity

Question 8

What is positioning?

Answer 8

The process of establishing and maintaining a positive image of the agency in the minds of the community and elected officials

Question 9

What are the purpose of friends groups?

Answer 9

To Support parks and rec agencies through activities like fundraising, providing volunteers, working on projects, and supporting the agency in achieving its mission and goals

Question 10

Why do parks and rec agencies seek input from the public?

Answer 10

Policy changes, strategic planning, and park development

Question 11

What are the methods that parks and rec use to get public input?

Answer 11

Public meetings, focus groups, advisory groups, surveys, and referendum

Question 12

What is a referendum?

Answer 12

An issue that is placed on the ballot to allow the voters to make the decision

Question 13

What is the vision of an organization?

Answer 13

An ideal image of what an organization will look like in the future

Question 14

What is a mission statement?

Answer 14

The fundamental purpose statement depicting what the agency does

Question 15

What are structural integration?

Answer 15

Interdepartmental and interorganizational relationships

Question 16

How can a parts and rec staff legally advocate and lobby for their joband programs?

Answer 16

Identify yourself as a concerned community member, not a government employee.
Don’t use federal or state funds to pay for lobbying activities.

Question 17

What are collaborations?

Answer 17

Two or more stakeholders working together to provide a service that an agency cannot do alone

Question 18

What are alliances?

Answer 18

Stronger and more formalized collaborations

Question 19

What is a partnership integration?

Answer 19

A formal joint venture

Question 20

What is an organizational structure?

Answer 20

How job tasks are formally categorized and designed

Question 21

What is the chain of command?

Answer 21

The line of authority between supervisor and employee

Question 22

What is a good rule of thumb in regards to chain of command?

Answer 22

Keep your supervisor sufficiently informed about issues, but not every detail.

Question 23

What is a marketing plan?

Answer 23

A written document that assesses the current state of marketing as well as its future direction.

Question 24

What does a marketing plan include?

Answer 24

An executive summary
A situational analysis
Customer analysis
Marketing and branding goals and strategies
Implementations, monitoring, and evaluation

Question 25

What does public information services include?

Answer 25

New releases, printed materials, websites and apps, social media