Communication

Question 1

When creating an ad that is graphic and emphasizes the suffering of real people, researchers should consider the ethical decision of….

Answer 1

Informed consent.

• Researchers should make sure that the participants are fully informed about how their images would be portrayed and how broadly the ads would be shared

Question 2

To collect data to assess the health literacy of the populations and assess how they are understanding communication materials, a researcher can

Answer 2

Do interviews, focus groups and surveys

Question 3

Communication Medium

Answer 3

Sound, print, visual images

Question 4

Communication Channel

Answer 4

Speaking, radio, magazines, social media

Question 5

Noise

Answer 5

Anything that interferes with, distorts, or slows down the transmission of information

Question 6

Health Communication Program Cycle

Answer 6

1. Planning and strategy development
   - Includes analysis of the problem, ecological setting, the target population, core intervention strategy and partnership mix
2. Developing and pretesting concepts, messages, and materials
   - Focuses on developing and producing specific concepts, messages, materials and media to achieve program objectives
3. Implementing the program
   - A tactical plan defining what will be done, when, where, how and with what money for each piece of the program
4. Assessing effectiveness and making refinements
   - Assessing the outcomes and impact of the program.

Question 7

Primary Audience

Answer 7

The person or people to whom your message is addressed

Question 8

Secondary Audience

Answer 8

People who have direct and immediate influence over the primary audience

Question 9

Tertiary Audience

Answer 9

People who have indirect influence with the primary audience

Question 10

Engagement Strategies

Answer 10

Goal of engagement strategies is to set up a feeling of mutual understanding (ex. setting up Facebook pages for people who share a health condition)

Question 11

Educational strategies

Answer 11

The provision of information, can include framing.

• Framing is presenting the information to best resonate with the intended audience.

Question 12

Four P’s of Marketing

Answer 12

Product, Price, Place, Promotion

Question 13

Patient Centeredness

Answer 13

Principle that places the patient’s needs and abilities at the heart of any communication encounter, whether in clinical or public health.

Question 14

Health literacy

Answer 14

The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions

Question 15

Covello’s Message Map

Answer 15

Messages are presented in three short messages in fewer than 27 words each

Question 16

Nelson’s Nonemergency Communication Questions

Answer 16

• What did you find? (Description)
• Why did it happen? (Explanation)
• What does it mean? (Interpretation)
• What needs to be done about it? (Action)

Question 17

The most challenging aspect of risk communication takes place….

Answer 17

During a disaster of natural or human creation