Commuinocation

Question 1

What is communication

Answer 1

Communication is the exchange of feelings and information within and among individuals.

Question 2

Types of communication

Answer 2

TYPES OF HUMAN COMMUNICATION

1) Intra personal communication.
2) Inter personal communication.
3) Group communication.
4) Organizational communication.
5) Mass communication.

Question 3

Features of communication

Answer 3

FEATURES

1) Feedback is immediate.
2) Venue is fixed.
3) Time is fixed.

Question 4

Organization communication has three forms namely

Answer 4

1) Horizontal organization communication: This occurs among equals within an organization.
2) Vertical organization communication: This occurs between superior and subordinate. It is also known as upward and downward communication flow.
3) Quasi-vertical organization communication: It is a middle man or intermediary that inidaifes or mediates between a communication flow of a superior to the subordinates and vice versa.

Question 5

What is mass communication

Answer 5

Mass communication is information dissemination to a large heterogenous/different audience or people through the mass media. The mass media include Television, Radio, Internet and various social media platform, newspapers, magazines, books, etc

Question 6

Modes of communication

Answer 6

Verbal

Non verbal

Question 7

Non bee Val communication comprises of ?

Answer 7

Non verbal mode of communication comprises body language, proxemit and paralinguist.

i) Body language includes facial expressions such as smile, frown, etc.
ii) Proxemit is communication by distance.
iii) Paralinguist looks like a language but it is not. It cannot be found in lexicography. An example is sighing.

Question 8

What is society

Answer 8

Society is a group of people within a defined territory with common language and culture and being ruled by an agreed body of law.

Question 9

Features of society

Answer 9

1) Defined territory.
2) Culture.
3) Common language.
4) System of government.
5) Defence system.
6) Economic system

Question 10

Stages of society

Answer 10

Modern, pre modern

Question 11

Pre modern is divided into ?

Answer 11

Hunting and gathering
Agrarian
Pre industrial society

Question 12

Pre industrial society mode of communication

Answer 12

Cuneiforn and heroglyphs are picture writings. They are forms of writings developed in this society. This society is now blessed with science and arts. In other words, there were much in government in science and artistic display.

Question 13

Modern society has four stages

Answer 13

1) Industralism.
2) Capitalism.
3) Urbanization.
4) Liberal democracy.

Question 14

Industrialism, capitalism, urbanization liberal democracy

Answer 14

Industrial revolution which started in the late 18th century transformed Britain and later other societies from economists based likely on agriculture to economics based likely on manufacturing. New technology led to massive increase in productivity, first in cotton industries and other industries.

Closely related to the development of industrialism was the development of capitalism. Capitalism involves wages, labour and businesses run for the purpose of making profit.

The development of industries was accomplished by massive movements from rural areas to urban areas. Urbanism, meaning the growth of towns and cities, brought with it, numerous social problems such as crime, riot and health problems caused by over crowding and lack of sanitation.

t is opposed to monarchical reign where the kings are regarded as god’s representatives on earth and are above any form of challenge or questioning. In liberal democracy, emphasis is placed on citizen’s right. The individuals were to have a say in how their countries were governed/ruled rather than accepting what their monarchs told them. This opened a new way for the development of political parties and a new perspective of the society.

Question 15

Theories of society

Answer 15

1) Functionalism.
2) Karl marxism or Marxism.
3) Interactionalism.
4) Feminism.
5) Post-modernism.

Question 16

Functionalism

Answer 16

• This was propounded by a French philosopher, Emile Durkheim. The theory holds that, for the society to be understood properly, every segment or part forming it must be closely examined. In other words, each of the parts forming the society must be studied with other parts for a proper understanding of the society as a whole. Thus, every part of the society functions in relationship with other parts

Question 17

Marxism

Answer 17

It took a radical change different from functionalism. The word, “marxism” is derived from the founder, Karl Marx, a German philosopher, economist and sociologist. He believed that every human in the society must labour for the good of the society and by extension, for the good of himself/herself. In other words, man must collectively have means of production and work towards the success of the society.

Question 18

Interactionism

Answer 18

It posits/suggests that individuals interact with one another in the society and meanings are derived from interactions of indiviuals.

Question 19

Feminism

Answer 19

The thrust or central focus of feminism is the exploitation of women in the society. The theory altogether underscores movement against the oppression and domination of womenfolk in the society. Virtually all versions of feminism agree on one theme which is, “the domination and discrimination against women in all spheres of life”. However, not all are in agreement with what exactly is responsible for this in the society.

The versions of feminism as a theory are;

1) Radical feminism.
2) Black feminism.
3) Marxist and socialist feminism.
4) Liberal feminism.

Question 20

Post modernism

Answer 20

Post modernists have two main positions upon which they base post modernism. First, some post modernists argue that social behaviour is no longer shaped as it used to be by people’s background and socialization. They also argue that factors such as class, gender and ethnicity influence people a great deal less than they used to. Hence, people are much freer to choose their own identity and lifestyle.

Question 21

Relationship between mass media and the family

Answer 21

The mass media cannot be separated from the family. The family virtually relies on the mass media to know what is happening in the society. News information, education and entertainment are veritable sources for individual’s enlightenment, pleasure and awareness as members of the larger society.

HIGHLIGHT OF THE RELATIONSHIP BETWEEN THE MASS MEDIA AND THE FAMILY
1) The mass media entertains the family. Through entertainment and educative programmes, family values are promoted.

2) The mass media help promote cultural heritage thus, giving viewers a sense of identity and representation.
3) The mass media help to keep the family abreast to the problems and events in the world.
4) The mass media through various programmes such as drama and documentaries, teach important lessons of life as they attempt to mirror real life situations.
5) The mass media help in re-enforcing family values such as diligence, hardwork and honesty.

Question 22

Relationship between mass media Nd the government

Answer 22

1) The mass media relates information from government to the people and vice versa.
2) The mass media educates people on government policies and bring the people’s opinions to the government.
3) The mass media plays an oversight role over the government. They hold the government accountable, transparent and responsible.
4) The government also regulates the activities of the mass media by establishing agencies like National Broadcasting Agency(NBA).
5) For public owned mass media, the government funds their activities. They never criticize the government and they must be obedient to who pays them.

Question 23

RELATIONSHIP BETWEEN MASS MEDIA AND RELIGION

Answer 23

1) The mass media relates religious information from religious houses to all concerned individuals in the society.
2) Mass media relates religious messages and events to the public.
3) Mass media showcase religious dramas.
4) Religious bodies advertise with the mass media sources of revenue.

Question 24

RELATIONSHIP BETWEEN MASS MEDIA AND RELIGION

Answer 24

1) The mass media relates religious information from religious houses to all concerned individuals in the society.
2) Mass media relates religious messages and events to the public.
3) Mass media showcase religious dramas.
4) Religious bodies advertise with the mass media sources of revenue.

Question 25

Cultural imperialism

Answer 25

Imposition or domination of a foreign culture on others in a manner that there is no corresponding power of the inferior culture to impose their culture on the superior culture.

Question 26

Media dependency

Answer 26

1) Dependency on foreign power and their programmes.

2) Individual dependency on the mass media especially now that the world has become a global village.

Question 27

Two ways to understand internal dynamics of mass media

Answer 27

1) The policy of mass media organization.

2) The prevailing realities (economic, political, religious, technological, cultural) in the society.

Question 28

Based on the role of the mass media, the mass media can be used to communicate development. Areas where mass media can be used for development include;

Answer 28

1) Health: By creating health messages to encourage healthy lifestyle and discourage unhealthy lifestyle.
2) Security: By creating messages that can be communicated to encourage relative safety of individuals.
3) Environmental sanity: Pictorial messages coupled with texts to encourage people to clean up their environment.

4) Education.
5) Trade and commerce.
6) Investment.