comms final Flashcards
public relations
persuading gatekeepers that there is newsworthy information to be published about their client. works to control company image. lessens the problems and issues. promotes positivity
edward l. bernays
founder of modern PR. used social science research to study and further PR. wrote crystallizing public opinion. engineering consent. psychological motivation to influence public opinion. best way to influence is from credible sources. influence opinion leaders first. two way communication.
opinion leadership
best way to influence the public is to use messages from credible sources to influence the leader first. take media and distribute it.
ivy lee
rockefeller PR rep- crowds are led by symbols and phrases. importance of truth and responding in a timely manner. wrote ethics code of PR
external/internal publics
external-people outside of company
internal-ppl inside company
publics anyone who has relationship with organization
press agentry
one way communication between company and the public with little to no opportunity for feedback is often an unethical and deceptive way to get publicity. pt barnum
three main functions of PR
informing
persuading
integrating
pseudo-events
fake events simulated by reporters- press agentry
ethics of PR
no lying by omission, protect privacy rights and safeguard confidential information, advise appropriate authorities if employee divulges confidential info, astro turfing,
public relations model
modern PR- two way communication model communication and feedback
astroturfing
is the practice of masking the sponsors of a message or organization (political, advertising, religious, or public relations) to make it appear as though it originates from and is supported by a grassroots participants. faux grassroots PR campaigns online.
development fo the internet
started with ARPANET (advanced research projects agency). the military’s attempt to be able to communicate with computers. was meant to be free, colleges. Tim Berners-Lee
packet switching
taking a file and breaking up the information to be sent in smaller piece (Willy Wonka chocolate bar example)
communication on the internet
how a human interacts with a computer, elements of interacting, how dialogue affects, dont break up over text
cookies
information traces that track how often, how long, and what you search on the internet on some sites that is sold to advertisers.
hacker ethic
morals and philosophy that access to computers should be unlimited and total. o[en source software. mistrust authority. promote decentralization. people should be judged by skills, not criteria like degrees.
key web principles
no central control. openness and accessibility, available for free, one address takes users to the document. interaction, not publication.
invention fo the world wide web
tim berners lee for multiple users, most fundamental shift in human communication since the printing press
open source movement
all content on the internet should be free, copyleft idea. all info should be shareable peer to peer
bednar’s arguement
everything is amplified through our physical bodies, satan will attack our bodies, points out down sides to cyberspace and not having real connections. excessive time on internet can blur reality and virtually. our bodies are the most important gift. technology can demean that gift so be careful.
jensens arguement
(some hopeful words on media and agency): technology increases our agency. we must use media for the good. don’t just consume produce good. what conversations are you having about media with your family? what are we doing to improve conversations around us using media? are you striving to be media literate? avoid media that discourages our conversations. avoid being a troll. applying souls and sacrament by Elder Holland to media. use your whole soul. be where you are at. agency is enhanced by technology. fighting against we are slaves to our technology. more crucial than ever to have the spirit with us online.
kearon’s arguement
we are being affected by the media we consume. messages of love are comfort. center yourself so you can always be in communication with Christ and the Spirit. why we can’t feel the spirit: hearts burdened by clamor of life, hearts hardened by sin, hearts may be malnourished. REVELATION IS NOT A MATTER OF PUSHING BUTTONS, BUT PUSHING OURSELVES, OFTEN AIDED BY FASTING, SCRIPTURE STUDY, AND PERSONAL PONDERING.`
ridd’s arguement
you are growing up with one of the greatest tools has both the very best and the very worst the world offers. God granted according to desires and our desires are shown by our habits which is like a cookie tracking our activity. your “cyber book of life.” knowing who you are really are helps with decisions. plug into the source of power like a phone into spirituality. owning a smartphone doesn’t make you smart but using it wisely can. the Lord provides technology to accomplish his purposes. why do you use the internet? too many messages bombard us and distract us from our personal revelation time.
soap operas
staple of early tv- named bc of cleaning product ads
invention of television
philo t farnsworth. 1947 patent expires a year before tv starts to take off “kind of monster”
television as social force`
almost parents kids with content and authority figure. dominant shared cultrual experience
origin of tv name
greke tele (distance) with latin visio (viewing)
raymond william tv argument
TV is best classified as a “flow.” constant, available, heterogeneous. inconsistent, shows and commercials are hard to distinguish from each other. no stop or end. tv has become a “single irresponsible flow of images and feelings.” TV is constantly talking about TV, trailers and previews.
neil postman tv arguement
“an ancient form of human communication designed to inform or persuade members of the public with regard to some product or service.” they don’t just sell products they sell desires. fear appeals. defender of print culture. TV has bias toward amusement, entertainment, trivia. TV is performance over idea.
chuck klosterman tv arguement
laugh tracks convince us that something is different thatn we feel, they dont take us seriously. they normalize excessive laughter- conditioned to laugh at everything. mass entertainmnet decreases our ability to know what is funny. we need a machine that tells ppl when to cry
marshal mcluhan
global village: interconnection with same level and same info- world is smaller
medium is the message: the medium you use is much more imporant than what is actually said
d w griffith
first epic film (birth of nation )1915
louis lumiere
1895 first film technologies
family home video kinda ppl
georges melies
le voyage dans le lune 1902
first special effects
the jazz singer
first talking movie 1927 al jolson
theodor adorno’s arguments about popular music
pop music is standardized, doesn’t require listening. talent and creativity in making pop music is suppressed. listeners only like certain songs because they like the formula the song follows. it’s easy to listen to pop music out of context and it still makes sense.
phonograph
invention of the phonograph
thomas edison. tinfoil cylinder. first patented “talking machine” then it was charles tainter with the graphophone with beeswax. we became more of a listening public than a learning public
invention of telegraph
1844 morse’s telegraph messages over wires (not wireless) morse code. granville t. woods 1887 invented railway telegraphy that allowed messages between trains and railroads. marconi invented radio telegraphy which made wireless real-time audio to transmit.
invention of radio
guglielmo marconi- wireless but more like morse code
storing sound
talking machines were first tie we could store sound “overcame death”
thomas edison
phonograph:talking machine
guglielmo marconi
invented the radio and develops wireless telegraph
emile berliner
1888 develops gramophones play music on discs.
stuart hall
encoding and decoding between youth and parents- teens feel isolated and want to be understood- pop music gives answers and awareness
new music playback technologies =
death of social music and everyone walks to their personal soundtrack. music all the time
social music
socially experiencing music
sonic envelope
ipods and walkmans
rise of the personal soundtrack- no longer social
music and the spirit
rosemary wixom: “your choice of music can also affect your ability to accomplish tasks or to learn.” mice chaos
sampling
using technology to enter into closed systems of intellectual property and reopen them to either bottow, add to, r alter the exosting content
byproduct of living post-parenthetical society. information has becone essentially available to the use and benefit of the public. open source culture
open source
use and benefit of the public- public domain
copy right
reacitonary, and artist should be rewarded for being creative and working hard, protecting creativity
copy left
progressive belives in the free sharing of ideas to protect cultural evolution
egalitarian
all people are equal and deserve equal rights and oppurtunities
advertising
they don’t just sell products they sell desires. fear appeals. began with penny press circulating ads and face-to-face recommendations
clutter
large number of messages that compete for sonsumer attention on radio, tlevision, internet. outdoor advertising. pop ups on facebook feeds.
ethic of advertising
no false of deceptive advertising
puffery
when advertisers aexaggerate their claims. makeup commercials
conflicts of interest
advertisers may not agree with products they are advertising; a celebrity endorsement makes you question why they endorse it
code of ethics
AMA american marketing association
do no harm, foster trust in marketing, embvrace ethical values
modernization
changing from a society in which people’s identities are fixed at birth to a society where people can choose who they want to be and how they want to present themselves to the world. people could choose their identity by the products they purchased. caitlyn jenner changing genders
industrialization
hand made to machine made
persuasion
ethos logos pathos
social media
technology+social interaction+pictures+information sharing.
traditional media: dialogic method of many-to-many
traditional to social media
filter then publish versus publish the social media filters
cost of content
5 Cs
choice
conversation
curation
creation
collaboration
nicholas carr
Google makes us stupid
harder for us to concentrate on just one thing
don dig in just zip along
less contemplating because of it
weakenign ability to process things
