Comms and Media - Advertising Flashcards

1
Q

acheter

A

to buy

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2
Q

analyser

A

to analyze

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3
Q

attirer

A

to attract

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4
Q

attirer l’attention

A

to draw attention

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5
Q

battre

A

to beat

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6
Q

bombarder

A

to bombard

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7
Q

choquer

A

to shock

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8
Q

cibler

A

to target

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9
Q

conquérir

A

to conquer

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10
Q

consommer

A

to consume

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11
Q

convaincre

A

to convince

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12
Q

déclencher

A

to trigger

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13
Q

exploiter

A

to exploit

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14
Q

faire de la pub

A

to advertise

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15
Q

faire référence à

A

to refer to

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16
Q

fidéliser

A

to gain the loyalty of

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17
Q

influencer

A

to influence

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18
Q

jouer sur

A

to play on

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19
Q

l’affichage (m)

A

posting, display

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20
Q

l’affiche (f)

A

poster

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21
Q

l’annonce (f)

A

ad

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22
Q

l’annonceur (m)

A

advertiser

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23
Q

l’approche (f)

A

approach

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24
Q

l’atout (m)

A

asset

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25
la bannière
banner
26
le bon sens
common sense
27
la campagne
campaign
28
la cible
target
29
le client
customer
30
la clientèle
customers
31
le comportement
behaviour
32
le concept
concept
33
la concurrence
competition
34
le coupon
voucher
35
le dépliant
leaflet
36
l’échantillon (m)
sample
37
la réclame
advertisement
38
le revenu
income
39
le slogan
slogan
40
la société de consommation
consumer society
41
accrocheur
catchy
42
alléchant
tempting, attractive
43
attrayant
appealing
44
banal
trivial
45
captivant
captivating
46
célèbre
famous
47
créatif
creative
48
drôle
funny
49
efficace
efficient
50
énervant
irritating
51
fascinant
fascinating
52
génial
amazing
53
gratuit
free
54
inacceptable
unacceptable
55
informatif
informative
56
insidieux
insidious
57
lancer
to launch
58
manipuler
to manipulate
59
mettre en valeur
to highlight
60
persuader
to persuade
61
profiter de
to take advantage of
62
promouvoir
to promote
63
provoquer
to provoke
64
publier
to publish
65
révéler
to reveal
66
séduire
to appeal to
67
soutenir
to support
68
susciter l’intérêt
to arouse interest
69
tenir compte de
to take into account
70
tenter
to tempt, to try
71
tourner un film
to shoot a film
72
vanter
to praise
73
vendre
to sell
74
l’exagération (f)
exaggeration
75
l’incitation (f)
encouragement
76
le lavage de cerveau
brainwashing
77
le logo
logo
78
le marché
market
79
la marque
brand
80
le mensonge
lie
81
le message
message
82
l’offre spéciale (f)
special offer
83
le panneau publicitaire
billboard
84
le parrainage
sponsorship
85
les petites annonces (fpl)
small ads
86
le produit
product
87
la pub
advertisement, advertising
88
la publicité
advertisement, advertising
89
la publicité télévisuelle
TV advertising
90
le spot publicitaire
commercial
91
la stratégie
strategy
92
la vérité
truth
93
la vente
sale
94
manipulateur
manipulative
95
marquant
striking
96
matérialiste
materialistic
97
mensonger
misleading
98
original
original
99
partial
prejudiced
100
passionnant
exciting
101
persuasif
persuasive
102
perturbant
disturbing
103
provocant
provoking
104
raciste
racist
105
scandaleux
scandalous
106
sensuel
sensuous
107
sexiste
sexist
108
subliminal
subliminal
109
violent
violent