Common Digital Media Terms Flashcards
What are apps?
Software applications created specifically to be downloaded and used on mobile devices.
What are bots?
Algorithms (software code) written for specific social media platforms that interact with real people in a set of predetermined ways.
What is Cellular Network?
A communication network where the last link is wireless, such as mobile phones use cellular networks to communicate.
What are click farms?
A place where multiple mobile phones are mounted and connected to make it easy for one person to manage several, usually by clicking, liking and sharing on social media platforms with the intent to artificially increase the popularity of a product or engagement with message.
What is cloud computing?
A network of servers connected to the internet that can store, manage, and process the data on the servers instead of an individual’s computer.
Define “Digital”
Information expressed as 1s and 0s (binary code) and encoded into a machine that can read it- anything that is done on or with a computer is digital.
What is Digital Media
Anything that is electronically created, encoded, stored, transmitted, or received via computers and networks.
What is Encoding?
Entails encoding/compressing the data and decoding/decompressing for playback.
Define “interactive”
When applied to digital media, it means media that is not just received, but both created and shared to a wider audience, such as blogs, wikis, social media posts.
Define “legacy”
Refers to older systems or forms of communication, either software or hardware.
Define “media”
A delivery system for information.
What is “Moore’s Law”?
Stated in 1970 by Gordon Moore, co-founder of Intel, who said approximately every two years, the processing speed of computers will double, while the cost would drop.
Define “Multimedia”
Using more that one form of expression or communication (interactive content that incudes text, audio, images, animations, and/or video).
Define “new media”
Mixing older forms of communication (like newspapers or television shows) with new forms of delivery (like internet or phones).
Define “phishing”
A play on the word “fishing”- when thieves use emails, text messages, and phone calls to pretend to be be a reputable organization and ask for personal information.
