Commercialisation & Media Flashcards
Factors leading to the commercialisation of sport
3/5
Growing public interest/spectating
More media interest
Professionalism allowing training full time
Advertising
Sponsorship
Positive impacts of commercialisation of sport on performers
3/5
Train full time
Sponsorship helps fund kit and equipment
Opportunity to become global celebrity
Financial security
Positive role models
Negative impacts of commercialisation of sport on performers
4/6
Become commodities to sponsors
High pressure to do well/attend promotional events
Can lead to deviance
Uneven sponsor distribution
Playing seasons too long
Job insecurity
Positive impacts of commercialisation on sport
4/7
Improved training facilities
Increased wages
Increased standard of performance
Increased player development
Less reliant on gate money
Competitions established
Increased participation and spectating
Negative impacts of commercialisation of sport on sport
3/5
Media companies control sport e.g kick off times
Maximum revenue goes to big sports
Clubs become over reliant on sponsor revenue
Loss of values/tradition
Dislike sponsor
Positive impacts of commercialisation of sport on spectators
4/6
Increased standard of play
Longer seasons
More information, education and entertainment
Sport specific channels
Better facilities
Family event
Negatives of commercialisation of sport on spectators
3/5
Cost of subscription to sports channels
Increased ad breaks
Some prefer more sporting action
High cost to attend live
Spectators may dislike sponsor
Positive impacts of commercialisation of sport on society
2/4
Public more knowledgeable about sport
Increased participation
Improved health of society
Increased tourism due to hosting Olympics
Negative impacts of commercialisation of sport on society
2
Win at all costs society
Negative role models created
Explain the reasons for the changes in the coverage of sport since the 1980s
5/7
Tv rights
Sky sports
Improved technology
24/7 coverage
Pre/post match analysis
Female presenters
Roles to inform/educate/entertain/advertise
Changes in media coverage of women’s sport since 1980
3/5
Increased media coverage
Increased female presenters
Increased range of female sports
Less sexist media coverage
More live coverage on live TV
Different types of media coverage used in sports
4
Tv
Radio
Newspaper
Apps/internet
Explain how global media coverage has changed the nature of sport
5\9
Sports formats - T20 cricket
Rule changes
Changing schedule
International fixtures
Increased player incomes
Increased player status
Increased audience size
Improved officiating technology
Commercialisation
