Commercialisation And Sport Flashcards
Media
An organised means of communication by which large numbers of people can be reached quickly
OFCOM
The communications regulator in the UK (e.g they regulate the television sector)
Ring-fenced
A number of sporting events at national and international level must be available for viewing on terrestrial or free-to-access TV rather than on satellite and subscription channels
Merchandising
The practice in which the brand or image from one ‘product’ is used to sell another (e.g professional sports performers/teams promote various products including mobile phones, betting companies etc)
Commercialisation
The treating of sport as a commodity, involving the buying and selling of assets, with the market as the driving force behind sport
Sponsorship
Provision of funds, money and/or support for a commercial return
High socio-economic demographic
A sport played or watched by individuals with high levels of disposable income
