Commercialisation 3.2 Flashcards
what is commercialisation
making something available on the market for money with the aim of making a profit
what is the focus of commercialisation
profit not participation
what sports are commercialisation interested in
more participants = more money invested
why do media commercialise sports
more exposure of the sport gives a greater potential for buisnesses to earn money from it through sponsors.
what is the relationship between sport, business and media
sport has players performers and spectators
business has sponsors, adverts,merchandise and influence
media has subscriptions to air and pay for tv license
what are the advantages of commercialisation and media to the sport(5)
increased attention - increased grassroots players
more money available for equipment etc.
prize funds and rewards = bigger
more money on technology to aid performance
more competitions increase reach of sport
what are the advantages of commercialisation and media to the player(5)
higher wage
become hero and role model
more money for better coaching and tech
more competitions raises standard
more money to support grassroots
what are the advantages of commercialisation and media to the spectator(5)
better event scheduling
commentary educates home viewer
live coverage
media provides info
more media coverage allows better connection with players
what are the advantages of commercialisation and media to the sponsor
name of brand is linked to positive healthy activity
increased audience + profits
what are the disadvantages of commercialisation and media to the sport
rules change to meet requirement of sponsors and media
overexposure = lose interest
women sports get less coverage
controversies spread worldwide
sports depend on money
sponsors may provide or sell products which are bad lifestyle
what are the disadvantages of commercialisation and media to the player
increased pressure
media spotlight if you make mistakes
sponsors could dictate behavior
distracting by media and sponsors
media scrutiny
one or two players achievements emphasised and team forgotten about
what are the disadvantages of commercialisation and media to the spectator
more stay at home
expensive to watch
limited availability due to sponsors
what are the disadvantages of commercialisation and media to sponsors
if sponsors team is hit by a scandal they get a bad reputation
