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pe paper 2 > commercialisation > Flashcards

commercialisation Flashcards

1
Q

what is the definition of commercialisation?

A

to manage or exploit (an organisation, activity, ect) in a way designed to make profit

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2
Q

what is the definition of sponsorship?

A

provision of funds or other forms of support to an individual or event in return for some commercial return

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3
Q

what is the definition of media?

A

diversified technologies which act as the main means of mass communication

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4
Q

what are the types of sponsorships?

A
  • financial
  • clothing and equipment, including footwear
  • facilities
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5
Q

what are the types of media?

A
  • television
  • radio
  • the press
  • the internet
  • social media
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6
Q

what are the positive impacts of commercialised activity (sponsorship and media) on a performer?

A
  • get their name out there
  • better training facilities and coaching opportunities
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7
Q

what are the negative impact of commercialised activity (sport and media) on a performer?

A
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8
Q

what are the positive impacts of commercialised activity (sponsorship and media) on a sport?

A
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9
Q

what are the negative impact of commercialised activity (sport and media) on a sport?

A
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10
Q

what are the positive impacts of commercialised activity (sponsorship and media) on an official?

A
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11
Q

what are the negative impact of commercialised activity (sport and media) on an official?

A
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12
Q

what are the positive impacts of commercialised activity (sponsorship and media) on an audience/spectator?

A
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13
Q

what are the negative impact of commercialised activity (sport and media) on an audience/spectator?

A
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14
Q

what are the positive impacts of commercialised activity (sponsorship and media) on a sponsor/company?

A
  • there are more opportunities to advertise their product
  • publicity and sales
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15
Q

what are the negative impact of commercialised activity (sport and media) on a sponsor/company?

A
  • reputation risk, if the performer/team is viewed in a bad light then the sponsorships reputation may be ruined as they will associate with one another
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16
Q

what is the nickname for the relationship between sport, sponsorship and the media

A

the golden triangle

pe paper 2 (8 decks)

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