commercialisation

Question 1

What is commercialisation ?

Answer 1

to manage or exploit an organisation or an activity in a way designed to make a profit.

Question 2

what are the 3 components of commercialisation?

Answer 2

• the media
• the sport
• sponsorship

Question 3

Why is the relationship between all of the components essential?

Answer 3

in order to maximise the opportunity of profit, that that everyone benefits

Question 4

What is a sponsorship?

Answer 4

it is an individual or a group that provides support in the form on sponsorship in order to ger their product seen by million

Question 5

What can sponsorships be used for?

Answer 5

• individuals Ronaldo = nike
• a team AIA = tottenham
• an event = visa 2012 olympics

Question 6

What are the different types of sponsorships?

Answer 6

• financial
• clothing + equipment
• facilities

Question 7

What does the media do for commercialisation?

Answer 7

uses a diverse range of technologies that act as the main means of mass communication

Question 8

What technology does the media use to broadcast information?

Answer 8

• printed media / press (newspapers)
• broadcast media (tv + radio)
• internet / social media (instagram)

Question 9

What is the relationship between sponsors and the media?

Answer 9

• sponsors want to promote their products via the media, as they can reach millions of potential customers.
• media companies need high viewing figures to make them more attractive to sponsors
• media companies therefore pay sports clubs to allow them to televise matches, as this attracts a lot of viewers, making it. more likely that they will get finding from sponsors

Question 10

What does a player / performer need sponsorship for?

Answer 10

• facilities
• equipment
• competitions

Question 11

how does the media and commercialisation help promote sport.

Answer 11

to provide better opportunities for the spectator.

Question 12

What are the advantages of commercialisation for the sponsor / company

Answer 12

• media can show products in advertisements during breaks in play
• brand names can be sen around venues and on performers clothing during activity
• raised awareness of brands, leading to increased sales
• product associated with high-quality performance or health and fitness giving the brand a high status
  increased media hype about an event = greater viewing numbers = more exposure for sponsors products

Question 13

what are the advantages for the sport

Answer 13

• raised awareness of sport, to help increase participation
• higher profile of sport = more commercial interest
• increased funding for sponsors

Question 14

What are the advantages for the official

Answer 14

• sponsors can provide kit
• media can support correct decisions
• they are more likely to become role models

Question 15

What are the advantages for the player

Answer 15

• can be paid millions endorse products
• can train full - time and not have to work at another job, funding training, so can focus on becoming the best at their sport

Question 16

Advantages for the audience

Answer 16

• more coverage
• top events
• replays
• red button choice
• player cam
• ability to buy the same clothes and equipment as role models

Question 17

What are the disadvantages for the sponsor

Answer 17

• the media may not get a high number of viewers
• the company doesn’t get the amount of exposure they wanted
• the player / team dosent preform well
• a player becomes a bad role model owning to cheating / racisim

Question 18

What are the disadvantages for the sport

Answer 18

• clothing and rules are changed to make the same more appealing to viewers
• fixture times and length of season are changed to maximise viewing opportunities
• there are breaks in play for advertising
• minority sports are not shown by media leading to decrease in participation
• minority spots get little media coverage and therefore lack sponsorship
• negative reporting can give the sport a bad reputation

Question 19

what is the disadvantages for the player

Answer 19

• even times may make conditions less favourable for performers
• withdrawal of sponsorship can cause financial difficulties
• the product may have a bad image or be unethical, giving the performer a bad rep
• there may be pressure to win at all costs to keep sponsorship
• they are restricted to sponsorship clothing/ equipment
• no privacy
• negative reporting can lose sponsorship

Question 20

disadvantages for the official

Answer 20

• under a spotlik all decisions can be replayed, so poor decisions are highlighted, undermining the official
• they have to wear the sponsors logo

Question 21

What are the disadvantages for the audience / spectator

Answer 21

• the subscription cost for TV sports channel is high
• pay per view means they need to pay again for certain events
• the cost of merchandise is high
• minority sports are not shown
• sponsors keep the best tickets for hospitality reasons